Introduction:

The Channel Marketing Manager is responsible for developing and executing an integrated channel and partner marketing strategy that supports all commercial growth priorities within RMA’s Commercial & Partnerships division.

Description:

THE JOB AT A GLANCE

The Channel Marketing Manager is responsible for developing and executing an integrated channel and partner marketing strategy that supports all commercial growth priorities within RMA’s Commercial & Partnerships division.

As a direct report to the CEO: C&P, the role serves as the central marketing engine for:

• Direct Sales


• Broker & Intermediary Networks


• Alternative Distribution


• Relationship & Stakeholder Management


• Municipal & Public Sector Engagement


• Affinity & Partnership Channels

The incumbent strengthens employer, partner, and stakeholder engagement, enhances brand visibility, ensures market conduct compliance, and creates data-led marketing programmes that drive acquisition, retention, and channel productivity—while reinforcing RMA’s identity as a trusted social insurer under the COIDA mandate.

WHAT YOU WILL DO

Channel Marketing Strategy

• Develop and implement an integrated channel marketing strategy across all RMA distribution channels


• Align marketing plans with RMA’s growth roadmap (e.g., expansion into Class XIII sectors, Life product penetration, employer retention)


• Ensure every channel has clear positioning, value propositions, and campaign plans tailored to audience needs (large employers, SMEs, brokers, unions, public entities, affinity partners).

Campaign Development & Execution

• Build channel specific campaigns that support lead generation, education, employer onboarding, claim process awareness, and compliance engagement


• Partner with Sales & Distribution, Relationship Management, and Stakeholder Management to deliver targeted marketing materials and employer facing communication tools


• Oversee digital marketing touchpoints, including CRM communications, employer portal updates, email journeys, and segment targeted content.

Broker & Partner Marketing

• Design and manage a Partner Marketing Framework to support brokers, intermediaries, public‑sector partners, affinity groups, and occupational health networks


• Produce accredited broker toolkits, compliance‑aligned product briefs, and sales enablement materials


• Support partner onboarding with welcome packs, training assets, and marketing enablement workflows.

Brand, Messaging & Market Conduct

• Ensure all channel communication reinforces RMA’s brand promise: “People before profit” and aligns to the values of compassion, accountability, and integrity


• Guarantee compliance with TCF, POPIA, FSCA conduct requirements, public sector communication standards, and COIDA-aligned messaging


• Maintain a consistent tone, narrative, and visual identity across all channels.

Sales Enablement

• Develop fit‑for‑purpose sales enablement materials: presentations, brochures, employer toolkits, product sheets, FAQs, and objections‑handling guides


• Work closely with Sales Support and CRM teams to ensure accurate and updated employer/partner information


• Support tender participation through content structuring, capability showcases, and solution positioning.

Insights, Analytics & Performance Management

• Use CRM and analytics platforms to track channel engagement, campaign performance, retention drivers, and employer behaviour


• Create dashboards and reporting packs for EXCO, Sales & Distribution leadership, and Relationship Management teams


• Measure ROI for channel initiatives and adjust plans based on performance insights.

WHAT YOU WILL GET IN RETURN

We offer great opportunities for personal and professional development in a stable company that is 132 years strong. The role comes with a competitive salary package and various benefits. Furthermore, you will be part of a dedicated group of colleagues who value teamwork and collaboration.

Turnaround time

The shortlisting process will only start once the advert due date has been reached. The time taken to complete this process will depend on how far you progress within the recruitment process and the availability of our managers. Kindly note that should you not receive a response within 21 days, please consider your application unsuccessful.

Closing date: 3rd June 2026

Our Commitment to transformation:

In accordance with the employment equity plan of Rand Mutual Assurance and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.

Requirements:

WHAT YOU'LL BRING TO THE TABLE

• Bachelor’s degree in Marketing, Communications, Brand Management, Business, or similar field


• Honours degree or postgraduate qualification (e.g., Marketing, Digital Strategy, MBA) preferred


• Relevant certifications (Digital Marketing, CRM, Content Strategy)


• 8–10+ years channel, B2B, or partner marketing experience in insurance, financial services, social protection, or regulated industries


• Experience supporting multi-channel distribution (brokers, direct sales, public sector, alternative channels)


• Demonstrated success driving campaigns that support sales, stakeholder engagement, and customer education


• Experience working with compliance‑heavy, sensitive, or public‑interest communications


• Strong background in digital marketing, CRM campaigning, segmentation, and data insights


• Insurance and/or social protection marketing understanding (COIDA context advantageous)


• Deep knowledge of channel segmentation, employer lifecycle communication, and B2B content strategy


• Experience in broker and partner ecosystems, including co-marketing and joint value positioning


• Strong command of CRM systems, marketing automation, analytics, and campaign reporting


• Knowledge of regulatory and compliance standards (FSCA conduct, TCF, POPIA)


• Exceptional content development ability (narratives, presentations, strategic messaging)


• Skilled in digital and omni-channel campaign delivery


• Strong brand management, storytelling, and design briefing capability


• Ability to influence senior sales leaders, partners, employer representatives, and internal executives


• Strong facilitation and communication skills for cross-functional alignment


• Team leadership and development capability


• Project management, budgeting, and multi‑channel planning


• Data interpretation, insight translation, and performance optimization.