Junior Marketing Manager - VIA (DStv Channel 147)

Cape Town | Full-Time | On-Site

Are you a hands-on marketing all-rounder with a passion for Afrikaans content and entertainment? Join the dynamic team at VIA (DStv channel 147) and play a key role in bringing our brand to life across social media, print, events, and beyond!

About the Role

We’re looking for an enthusiastic Junior Marketing Manager to support our busy marketing function across a wide range of day-to-day activities. From managing our social media channels and coordinating photoshoots to handling MultiChoice deliverables and music licensing admin, this role offers broad, hands-on exposure to the full marketing mix of a leading Afrikaans lifestyle channel.

Key Responsibilities

Digital & Social Media

• Daily social media calendar management, post/story scheduling, and community management across all VIA platforms (target response time: <2 hrs)
• Content creation for select VIA shows, depending on strategy
• Community management for external clients
• Social media boosting

Print & Advertising

• Brief, plan, schedule, book, and check digital and print ads (newspapers: daily; weekly magazines: twice monthly; monthly magazines: once monthly)

Photoshoots & Creative Production

• Plan and brief photoshoots, including photographer, MUA, and stylist coordination
• Plan, brief, produce, and distribute key visuals and TV schedules
• Write EPGs and taglines

Events & Festivals

• Branding management, inventory, and coordination of VIA’s presence at events and festivals
• Plan and manage special events in collaboration with the commercial team

MultiChoice & DStv Deliverables

• Create, check, and upload Catch Up documents
• Provide the MultiChoice team with all required information and assets upon request
• Monthly preparation and submission of metadata, EPGs, highlights, cherry picks, Nielsen schedules, and HPTO briefs for MultiChoice/DStv

Reporting & Analytics

• Compile detailed analytical reports on show performance and audience insights (1–2 per month)
• Compile monthly marketing report

Music Licensing & Rights

• Monthly download, reconciliation, and upload of music licensing documentation via Recue and FileZilla
• Distribution of as-run reports to SAMRO and CAPASSO

Scheduling & Planning

• Communicate promo planning and changes to Contech
• TV Guide distribution: coordinate and distribute programme schedules to print media partners
• Ensure sponsorship requests are accommodated in media assets

Producer & Stakeholder Liaison

• Ongoing liaison with production teams for marketing materials and Basecamp document updates
• Create and distribute highlights to MultiChoice

Admin & Operations

• Privacy champion — handle POPIA requests

What We’re Looking For

Essential Requirements:

• Degree in Marketing, Communications, Media, Journalism, Public Relations, or a related field
• 1–3 years’ experience in marketing or a related role
• Fluent in Afrikaans (essential)
• Based in Cape Town and available for on-site work Monday to Friday
• Strong writing and copyediting skills in Afrikaans and English
• Hands-on experience with social media management and content creation

Technical Skills:

• Proficiency in MS Office Suite (Word, Excel, PowerPoint)
• Familiarity with social media scheduling and boosting tools
• Knowledge of POPIA compliance requirements (advantageous)
• Experience with music licensing platforms such as Recue and FileZilla (advantageous)

Personal Attributes:

• Highly organised with strong attention to detail
• Able to manage multiple deadlines across a varied workload
• Proactive, enthusiastic, and a collaborative team player

What We Offer

• Opportunity to work with a leading Afrikaans entertainment brand
• Broad, hands-on exposure to the full marketing mix
• Collaborative environment within the MultiChoice ecosystem
• Professional development in the media and entertainment industry
• Based in beautiful Cape Town

Ready to Join Our Team?

If you’re excited about marketing in the entertainment industry and meet our requirements, we’d love to hear from you!

Please submit your CV and a brief cover letter detailing your relevant experience.

VIA is committed to employment equity and welcomes applications from all qualified candidates.