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Udemy
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Duration: Lifetime Access
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Course type: Online
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Course starts: Any time
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Course fees: US$ 1299.99
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Registration Fees: Free
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Udemy
With a mission to improve lives through learning, Udemy is the online learning destination that helps students, businesses, and governments gain the skills they need to compete in today’s economy. More than 30 million students are mastering new skills from expert instructors teaching over 100,000 online courses in topics from programming and data science to leadership and team building.
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600 Harrison St.
3rd Floor San Francisco
CA 94107
United States
Copywriting for Digital Marketing
Marketing, Copywriting, Advertising, Creative Ads, Sell Well
Are you new to the world of copywriting? Welcome aboard! I'm excited to tell you about the wealth of copywriting opportunities available today. Are you ready to get started?
This course covers everything you need to know about copywriting, best part is that you will also get to practice your skills through assignments. Advertising is a billion dollar industry and it needs good copywriters. Copywriting introduces students to the art of creating marketing communications messages to persuade/influence all categories of consumers. Students learn the basics of shifting perspective, to think and write from different angles, strategy development, creative thinking and some relevant marketing communications tools. After this course, you should be able to shift your perspective to think about a given object/fact/idea in multiple ways. You should be able to develop concepts, write copy to communicate them clearly, and then develop presentations to sell them effectively. Participation is the key here so make sure to complete quizzes and assignments given in this course. The value of this course will be greatly diminished, or even nullified, if you do not bring your own interest and energy to the sessions. Ask questions and feel free to voice your opinions. Practice, practice and PRACTICE!