With the massive amount of consumer data available today, it has become increasingly important for businesses to adequately gather and analyse this information to succeed.

The Market Research, Consumer Insights, and Competitor Analysis online short course from the University of Cape Town (UCT) aims to equip you with the critical skills to interpret customer data and turn it into actionable business insights.

By exploring real-world cases, you’ll discover how market trends and business data can be interpreted and utilised in multiple scenarios and industries. As you gain the relevant tools to understand your market, competitors, and customers, you’ll become better equipped to shape a competitive, data-driven corporate identity, enabling you to respond to change more effectively. You’ll also learn how to conduct your own market research, and lead a team to do the same.