Social media is ubiquitous and has transformed the way people and businesses communicate. It has become a vital marketing tool and imperative for business success.

On the Social Media Marketing online short course from the University of Cape Town (UCT), you'll learn to leverage social media channels for promotional success by building an effective marketing strategy. This course will introduce you to the South African social media marketing landscape while introducing you to fundamental principles and practical tools for boosting social presence. You'll learn social media community management as well as how to use various channels to generate leads and drive sales.

Develop a comprehensive social media marketing strategy aligned to your business objectives and earn an official certificate from UCT.