South African Broadcasting Corporation    CLOSING DATE: 02 JULY 2026
*  JOB INFORMATION SUMMARY JOB PROFILE Job Title: Senior Pricing Analyst Division: Sales Department: Commercial Intelligence & Analytics Business Unit: Sales Scale code/ Grade: 300 SAP Position ID: Position Reports to: Revenue Management Lead Location: Head Office Job Family: JOB PURPOSE The Senior Pricing Analyst is a critical commercial specialist responsible for designing and optimising SABC’s pricing architecture across all revenue streams – Video Entertainment, Radio/Audio, and Digital. The incumbent plays a key role in ensuring that SABC’s rate cards, bundles, and promotional packages are competitive, evidence-based, and aligned to market conditions while protecting long-term yield. The role requires advanced analytical capability to model demand elasticity, forecast revenue outcomes, dynamic pricing modelling and simulate different pricing scenarios under varying conditions (inventory shifts, audience fluctuations, competitor moves, regulatory constraints). The Senior Pricing Analyst also balances competing priorities: revenue growth, public service obligations, market share retention, and compliance with PFMA and National Treasury frameworks. As a senior role, the incumbent acts as both a technical expert and a business partner. They support Sales teams in negotiations with robust data-driven insights, guide Junior Analysts, and influence executive decisions through advanced dashboards, models, and scenario planning. The Senior Pricing Analyst also contributes to SABC’s future-readiness by exploring new approaches to pricing, including automation, AI-driven yield management, and integration of cross-platform trading models. This role is essential to enabling SABC to compete effectively in an increasingly fragmented media market while safeguarding sustainable revenue and compliance integrity.
* MAIN OBJECTIVES (KEY PERFORMANCE AREA) JOB OUTPUTS AND RESPONSIBILITIES OF THIS POSITION KEY PERFORMANCE INDICATOR WEIGHTS PRICING STRATEGY DEVELOPMENT, OPTIMISATION & IMPLEMENTATION
* Design and implement pricing models for TV, Radio, and Digital rate cards.
* Timeliness and accuracy of pricing updates.
* Conduct elasticity analysis to balance competitive positioning with yield protection.
* Develop cross-platform bundle pricing (e.g., TV + Digital + Radio packages).
* Integrate promotional and volume-based pricing while protecting baseline revenue.
* Simulate pricing outcomes under multiple scenarios (market downturns, inventory shifts, seasonal spikes).
* Provide policy recommendations for annual and mid-year rate card reviews.
* Partner with Sales to design customised client pricing structures where commercially justified.
* Support the adoption of dynamic pricing tools and AI/BI-driven revenue optimisation systems.
* Ensure pricing strategies consider both commercial imperatives and public service obligations.
* Build and refine frameworks for risk-based pricing adjustments.
* Document methodologies to support transparency and audit requirements.
* Benchmark rate cards against competitor pricing, industry standards, and audience reach metrics.
* Proactively identify underperforming products or formats and recommend pricing interventions.
* Test pilot pricing models before organisation-wide rollout. 35% ADVANCED REVENUE FORECASTING, MODELLING & REPORTING
* Build sophisticated forecasting models to project revenue across platforms and products.
* Use scenario planning to test revenue impact of pricing changes, inventory fluctuations, or external shocks.
* Integrate external market and macroeconomic variables (inflation, consumer spend trends) into models.
* Produce weekly, monthly, and quarterly dashboards for leadership and Sales.
* Partner with Finance to reconcile forecasts with actuals and adjust projections dynamically.
* Track yield by platform, format, and bundle to highlight risks/opportunities.
* Ensure reporting covers both micro (daily sales activity) and macro (annual strategy) views.
* Leverage BI and analytics tools (Power BI, Tableau, Advanced Excel, AI-driven platforms).
* Provide decision support for strategic planning, budgeting, and executive board reporting.
* Embed forward-looking KPIs (pipeline health, demand outlook, elasticity risk zones) into reports.
* Present revenue models in accessible, visual formats for leadership.
* Maintain clear documentation of assumptions and methodologies.
* Train Pricing Analyst and Junior Revenue  Analyst on forecasting techniques and reporting standards.
* Track risks of revenue leakage and escalate where necessary.
* Lead knowledge-sharing sessions on pricing techniques and industry best practices.
* Stay abreast of pricing innovations (dynamic pricing, AI-driven models, digital ad-tech).
* Explore future-facing trends such as programmatic trading and yield optimisation.
* Benchmark international media pricing models for adaptation to SABC.
* Contribute to innovation projects exploring automation of pricing decisions.
* Enhance skills in advanced analytics tools (Python, R, SQL) alongside BI platforms.
* Present research on pricing trends at internal or external forums. 30% STAKEHOLDER MANAGEMENT & COMMERCIAL PARTNERING
* Act as trusted advisor to Sales in pricing-related negotiations and strategy.
* Provide pricing intelligence to support competitive pitches and client discussions.
* Collaborate with Sales & Media Strategy to align pricing with product positioning and audience value.
* Partner with Finance to ensure pricing feeds seamlessly into budgets and reporting.
* Support Trade Marketing with insights for industry-facing publications or campaigns regarding Ratecards.
* Provide executive briefings on pricing trends, competitor behaviours, and revenue risks.
* Translate complex pricing models into clear, actionable insights for non-technical stakeholders.
* Build relationships with external benchmarking partners (BRC, Nielsen, pricing forums).
* Develop and deliver workshops to Sales teams on pricing rationale and updates.
* Maintain responsive service for urgent pricing queries from Platforms (VE, Radio, Digital, Sales Operations), Sales and Leadership.
* Actively contribute to commercial strategy discussions as subject matter expert.
* Provide input into client proposals when customised pricing is required. 15% GOVERNANCE, RISK AND COMPLIANCE
* Maintain high levels of security and confidentiality over commercially sensitive and other market related information, intelligence, strategies and plans.
* Monitor and report on operational risks and compliance requirements.
* Support management in internal control measures to ensure good governance and compliance with SABC policies and procedures.
* Support management in overseeing the management of commercial / Sales risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
* Adhere to compliance in line with OHS Act.
* Adhere to Risk Management Plan in line with organizational Risk Framework (COSO Model):
* Governance and Strategy
* Risk Mitigation Plan
* Formulate Internal Control
* Communications
* Monitoring and Evaluation
* Adhere to execution of internal risk audits and address gaps / support execution of mitigation strategies.
* Evaluate all strategies & business plans against commercial / Sales guidelines, policies and SOP’s.
* Resolve audit findings where applicable. 10% PROFESSIONAL GROWTH, MENTORSHIP & INNOVATION
* Mentor and coach Pricing Analyst, Revenue Analysts and Junior Analysts in analytics, modelling, and governance.
* Lead knowledge-sharing sessions on pricing techniques and industry best practices.
* Stay abreast of pricing innovations (dynamic pricing, AI-driven models, digital ad-tech).
* Explore future-facing trends such as programmatic trading and yield optimisation.
* Benchmark international media pricing models for adaptation to SABC.
* Contribute to innovation projects exploring automation of pricing decisions.
* Enhance skills in advanced analytics tools (Python, R, SQL) alongside BI platforms.
* Actively contribute ideas to improve SABC’s revenue optimisation framework. 10% TOTAL PERCENTAGE 100%
* INHERENT REQUIREMENT FORMAL QUALIFICATIONS:
* Bachelor’s degree in Economics, Statistics, Actuarial Science, Finance, Business Analytics, or related field / Postgrad recommended
* Postgraduate qualification or certification in pricing, analytics, or revenue management preferred.
* Training in BI tools (Power BI, Tableau, SQL) and/or statistical modelling (Python, R) advantageous. EXPERIENCE:
* 5-7 years’ experience in pricing, commercial analytics, or revenue management.
* Proven record of implementing pricing models and influencing commercial decisions.
* Experience in cross-platform media or advertising industry is highly advantageous.
* Hands-on experience with elasticity modelling, scenario planning, and forecasting.
* Familiarity with automated pricing tools and dynamic yield systems.
* Track record of providing decision support at executive level.
* Strong ability to translate technical insights into commercial recommendations.
* Understanding of sales processes and disciplines KNOWLEDGE:
* Commercial and business intelligence / analysis
* Pricing theory, elasticity, and yield optimisation.
* Advanced revenue forecasting and dynamic pricing techniques
* Strong analytical and quantitative modelling (Excel, Power BI/Tableau)
* Business planning, systems and complexity theory
* Data science and its applicability to research and analysis
* Understanding of statistical analysis
* Budget management
* Strategy and scenario planning
* Management information systems
* PFMA and relevant national treasury regulations
* Industry understanding including knowledge of key role players within broadcasting / media landscape.
* Project management
* Thorough understanding of business principles and the requirements for sound governance within a sales environment