CLOSING DATE: 02 JULY 2026 South African Broadcasting Corporation   
*  JOB INFORMATION SUMMARY JOB PROFILE Job Title: Digital Media Strategist X 2 Division: Sales Department: Commercial Intelligence & Analytics Business Unit: Intergrated Media Strategy Scale code/ Grade: 401 SAP Position ID: TBC Position Reports to: Intergrated Media Strategy Lead Location: Head Office Job Family: JOB PURPOSE The purpose of this role is to design and deliver digital-first, strategic insight-driven media strategies that enable the Sales Division to achieve revenue targets across SABC’s Digital platforms. The Digital Media Strategist is responsible for developing media packs, campaign analyses, sales enablement tools, and package innovations that ensure SABC remains competitive in the digital advertising space. This role requires advanced technical expertise in digital analytics, campaign optimisation, and platform performance measurement. The incumbent will build data-driven solutions, track digital audience engagement, and provide commercial insights that align client objectives with SABC’s digital inventory. The incumbent will design innovative digital media packs, build and refine standardised packages, conduct campaign performance analysis, and provide actionable recommendations that link client objectives to SABC’s digital inventory. By leveraging digital analytics, ad-tech platforms, and audience insights, the strategist ensures that SABC can offer advertisers solutions that are measurable, effective, and aligned with both industry standards and market innovations. In addition, the Digital Media Strategist is accountable for identifying package gaps, refining products based on performance data, and proactively anticipating shifts in digital consumption patterns. The role also supports sales enablement by equipping client-facing teams with collateral, insights, and proposals that clearly demonstrate SABC’s digital value proposition. Ultimately, this role ensures that digital strategy is embedded within SABC’s broader commercial offering, integrating seamlessly with TV and Radio solutions where relevant. It requires a balance of analytical rigour, creativity in solution design, deep technical knowledge of digital ecosystems, and commercial awareness to support SABC’s revenue generation goals.
* MAIN OBJECTIVES (KEY PERFORMANCE AREA) JOB OUTPUTS AND RESPONSIBILITIES OF THIS POSITION KEY PERFORMANCE INDICATOR WEIGHTS DIGITAL MEDIA STRATEGY DEVELOPMENT
* Develop comprehensive, client-focused digital media strategy packs using real-time data and approved templates.
* Build multimedia schedules across digital platforms (display, video, social, programmatic, streaming, OTT).
* Assist Digital Product Manager to translate client briefs and communication objectives into actionable digital recommendations.
* Collaborate with Digital team in designing and implementing “digital classic packages” that meet recurring client needs and fill identified market gaps.
* Contribute digital insights to Digital Sales proposals by sector/industry, ensuring client relevance and strategic alignment.
* Integrate digital media strategies with TV and Radio offerings for cross-platform synergies.
* Ensure digital media strategy collateral is designed for impact, professional, client-friendly, and data-driven.
* Lead post-campaign evaluations, reporting on impressions, reach, frequency, CTR, CPC, CPM, ROI, and engagement.
* Develop actionable strategic insights from post-campaign results to strengthen future proposals.
* Summarise client feedback and identify recurring themes or requests.
* Develop multimedia planning schedules
* Analyse and provide post campaign analysis across digital platforms, with strategic recommendations
* Stay updated on new digital channels, tools, and technologies to keep digital media strategies current. 40% MARKET, COMPETITOR & DIGITAL INTELLIGENCE
* Continuously monitor competitor digital strategies, products, pricing models, and innovations.
* Maintain benchmarking dashboards comparing SABC digital offerings against competitors.
* Track local and global trends in digital advertising formats, ad-tech, and audience behaviours.
* Analyse market opportunities in streaming, programmatic, and emerging platforms.
* Conduct pre-campaign research to ensure strategies are evidence-based.
* Maintain a competitor intelligence library for Sales and Leadership reference.
* Present regular digital intelligence updates to Sales teams.
* Contribute to cross-functional meetings (Marketing, Trade, Innovation) with digital insights.
* Identify risks from new market entrants and propose counter-strategies.
* Provide thought-leadership on digital innovation at industry or internal forums.
* Document all intelligence reports to ensure historical benchmarking. 30% DIGITAL SALES ENABLEMENT & CLIENT ENGAGEMENT
* Provide Sales teams and digital agencies with digital insights, media strategies, and collateral to strengthen pitches.
* Develop professional client-facing decks (PowerPoint, Canva) with strong visual storytelling.
* Simplify technical digital metrics into client-friendly narratives.
* Participate in client presentations and workshops where digital expertise is required.
* Provide quick-turnaround support for urgent digital proposals.
* Equip Sales teams with updated performance benchmarks for digital campaigns.
* Support Trade Marketing in positioning SABC as a thought leader in digital advertising.
* Deliver training sessions or knowledge-sharing workshops for Sales on digital platforms and metrics.
* Develop case studies showcasing successful digital campaigns.
* Maintain digital sales enablement libraries (decks, templates, packages).
* Respond to ad-hoc client or Sales requests for digital strategy input.
* Provide insights during negotiations to justify pricing and package structures.
* Contribute to quarterly business reviews with digital-specific inputs.
* Collaborate with product and innovation teams to align digital strategies with new offerings.
* Track and report on usage and adoption of digital sales collateral. 15% DEVELOPMENT, MONITORING & OPTIMISATION OF DIGITAL PACKAGES
* Partner with digital teams to create standardised “digital classic packages” for recurring use by Sales teams.
* Monitor uptake and sales performance of packages across client categories.
* Benchmark packages against market competitors to ensure competitiveness.
* Track ROI and profitability of packages on an ongoing basis.
* Recommend refinements, repositioning, or discontinuations of underperforming packages.
* Provide monthly dashboards and reports on package performance.
* Collaborate with Sales, Pricing, and Marketing to optimise packages.
* Test new package concepts and pilot them before full rollout.
* Ensure packages are easy for Sales to explain, sell, and implement.
* Document adjustments and learnings from package performance.
* Ensure all package collateral is updated and available in shared repositories.
* Build forward-looking package development roadmaps aligned to market trends.
* Analyse client adoption rates by sector/industry to identify growth opportunities.
* Develop cross-platform bundles combining digital with TV/Radio where applicable.
* Ensure compliance of packages with all governance and reporting requirements. 10% GOVERNANCE, RISK AND COMPLIANCE
* Ensure compliance with PFMA, Treasury, and SABC corporate governance frameworks.
* Maintain confidentiality of client and campaign data.
* Ensure adherence to POPIA and international data protection regulations in digital campaigns.
* Document and store outputs according to audit requirements.
* Support audits with accurate data and campaign reporting.
* Flag risks linked to data privacy, platform compliance, or digital contracts.
* Ensure all outputs are compliant with internal SOPs.
* Stay informed of regulatory updates in the digital advertising ecosystem.
* Conduct regular quality control checks on data and reporting.
* Participate in mandatory governance and compliance training.. 5% TOTAL PERCENTAGE 100%
* INHERENT REQUIREMENT FORMAL QUALIFICATIONS:
* Relevant Digital Marketing, Marketing, Media, or related field qualification (Diploma or Degree / Marketing / Digital Marketing / Media) EXPERIENCE:
* 4-5 years experience in experience in digital marketing or integrated media strategy, planning, and advertising sales.
* Proven experience in omni-channel advertising, media sales, media strategy and planning
* Postgraduate qualification or certification in digital strategy, analytics, or media planning an advantage.
* Additional certifications in Google Analytics, Meta Blueprint, Programmatic Platforms, or similar preferred.
* Advanced technical knowledge of digital media metrics
* Exposure to programmatic ecosystems, digital ad servers, and performance measurement.
* Strong understanding of digital media platforms (display, video, audio streaming, OTT, social).
* Track record of developing client-facing strategies and collateral.
* Demonstrated use of digital audience measurement tools (Google Analytics, Nielsen Digital, IAB, etc.).
* Advanced PowerPoint user (able to create professional, high-impact decks).
* Proficient in Canva (or similar design tools) to support visual storytelling.
* Hands-on experience in post-campaign evaluation and ROI analysis.
* Experience collaborating with sales teams on client-facing engagements.
* Experience working with BI and data visualization tools, and a clear understanding of AI applications in media intelligence is a plus.
* Excellent stakeholder management skills, adhering to briefs and deadlines.
* Understanding of media sales processes and disciplines KNOWLEDGE:
* Proven experience in integrated digital media strategy.
* Knowledge of programmatic buying, DSPs, SSPs, and ad-tech infrastructure.
* Familiarity with digital KPIs (CTR, CPM, CPC, VTR, ROI).
* Knowledge of audience segmentation and targeting strategies.
* Understanding of competitor analysis and digital benchmarking
* Deep understanding of brand and performance media and the synergy required for effective cross-channel campaigns.
* Strong understanding of digital, social, and traditional media platforms.
* Expertise in data analysis, performance metrics, and reporting tools.
* Exceptional communication, presentation, and collaboration skills.
* A data-driven mindset with a bias toward action.
* The ability to build trust, inspire collaboration, and navigate complex internal and client dynamics.
* Strong analytical skills with the ability to interpret complex data, translate findings into actionable strategies, and creatively solve problems.
* Exceptional communication, presentation, and storytelling abilities to articulate complex concepts and influence stakeholders at all levels.
* Strategic media planning and omni-channel advertising ecosystems
* Market, competitor, and audience research methodologies, including competitive benchmarking and macro environment analysis.
* Sales process understanding and sales enablement best practices.
* Business intelligence platforms and reporting frameworks (Power BI, Tableau)
* Innovation in media analytics, including AI and machine learning applications.
* Leadership, coaching, and talent development
* Industry regulations, governance, and compliance relevant to broadcasting and advertising.
* PFMA and relevant national treasury regulations
* Strategy and scenario planning