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Wholesale Account Representative

  • Pretoria
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: FMCG Sales
  • Reference: 189935
  • Employment Equity Position

Apply before Jun 30 2026 | 14 Days left

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Vacancy Details

Employer: AVI Limited

At our AVI Limited, we believe in collaboration and innovation to drive exceptional results. Our Shared Services departments—spanning IT, Finance, HR, Logistics, Digital, Marketing, and Field Marketing — are essential to the growth of our industry-leading brands. We foster a high-performance culture where teamwork, accountability, and creative problem-solving are celebrated.

AVI Field Marketing is a shared services business unit within AVI. Field Marketing focuses on sales and merchandising for the beverages, snacking, and cosmetic business units to provide greater focus and to achieve an improved execution at the store level. 

An opportunity has become available for an experienced Wholesale Account Representative to manage and service wholesale customers in the Inland North region covering Pretoria, Rustenburg and surrounding areas. This role will be responsible for driving sales, optimizing shelf presence, and building strong client relationships.

Line Manager: Wholesale Sales Manager

Job Specification

Target achievement:

  • Calculate the rate of sale and negotiate orders with buyers accordingly
  • Manage stock levels, expiry dates, and returns in store
  • Negotiate forward share in relation to market share
  • Manage the process of sell in prior to price increases and expiry
  • Monitor and communicate pricing to key accounts team
  • Negotiate promotional activity and implement promotional plans
  • Ensure shelf health is maintained according to perfect outlet standards
Effective administration:
  • Ensure customer records are maintained
  • Ensure Merchandiser attendance register is up to date
  • Ensure opposition and trade information is communicated according to company requirements
  • Ensure price surveys are completed on time
  • Ensure records of all company equipment or assets are up to date
  • Keep returns records up to date
 Effective customer and Business Unit relationships:
  • Ensure a good working relationship is maintained with both management and floor staff in stores
  • Communicate all issues and provide solutions where possible
  • Follow the call cycles and communicate any changes to customers
  • Ensure the Merchandiser follows the call cycle
  • Handle all queries in a professional and effective manner
  • Adhere to store policies and procedures at all times
Effective management of Merchandiser:
  • Conduct floor walks with Merchandiser
  • Brief Merchandiser on all cycle priorities
  • Ensure a clear understanding of objectives
  • Provide on the job coaching if required
  • Keep Wholesale Sales Manager up to date on conduct and absenteeism issues
  • Manage staff in line with company policy and procedure

Qualifications:

  • Completed Grade 12 (Matric) is essential
  • A completed tertiary qualification (Business/Sales/Marketing/Retail) is advantageous

Experience Required:

  • At least 3 years' experience in a sale is role required
  • Experience within FMCG dealing with wholesale customers (Masscash, Independent wholesalers, distributors, etc.)
  • Supervisory skills will be an added advantage
  • Sound knowledge of the FMCG industry
  • Proficiency using Microsoft Office (Excel)
  • Valid Driver’s License required

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About AVI Limited

AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, shoes, accessories, and fashion apparel.

AVI’s brands have grown into great South African favourites including: Five Roses, Freshpak, House of Coffees, Frisco, Koffiehuis and Ellis Brown in the Beverages category; Bakers, Pyotts, Willards and Provita in the Biscuits and Snacks category; I&J in the Frozen Foods category; as well as Ciro, Lavazza and Douwe Egberts Cafitesse for the Out Of Home market. Our beauty and personal care brands include Yardley, Lentheric and Coty Great international and local Fashion Brands in the AVI stable include Spitz, Carvela, Kurt Geiger, Lacoste, Gant and Green Cross Shoes. We have a well-developed shared services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing that allows us to take advantage of our scale. 

AVI’s brands are a household name in South Africa and growing every day.

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About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

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