Marketing Manager

Gauteng
Salary: Market Related
Job Type: Permanent
Sectors: FMCG IT
Reference: 188410

Apply before Jul 31 2026 | 56 Days left

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Vacancy Details

Employer: Hire Resolve

A premium designer drinks company is looking for a Marketing Manager to join their team in Johannesburg,GP.

The Marketing Manager who is equally at home developing an exciting new product concept with the R&D team as they are building a digital campaign, managing a brand partnership, or presenting a go-to- market plan. You will be the creative and commercial engine — driving brand equity, product launches, digital growth and customer engagement across all touchpoints.

Key Responsibilities:

Product Innovation & Commercialisation

• Collaborate with the R&D and technical team to develop exciting new product and equipment concepts —

from brief to market-ready proposition.

• Lead the commercialisation of new launches: naming, positioning, pricing architecture, margin management

and launch event coordination.

• Build go-to-market strategies that ensure new products land profitably — tracking margin, sell-through and

client adoption.

• Manage the commercial relationship with key ingredient and licence principals — including 1883, Nestlé and

others — to develop pipeline innovation and ensure growth commitments are met.

• Work closely with the sales team to develop the right product promotions and menu placement strategies

that grow share of menu and drive profitability

Brand, PR & Corporate Communications

• Own brand identity and positioning across all markets — ensuring every touchpoint is on-brand,
compelling and commercially purposeful.
• Lead corporate PR and industry advocacy — positioning as the authority on designer drinks in the
foodservice and FMCG space.
• Develop and execute seasonal campaigns, eventing and promotional activations that generate buzz, footfall
and commercial return.
• Produce world-class marketing collateral, sales tools and go-to-market assets that empower the commercial
team to win.

Digital Engagement & eCommerce

• Lead full digital presence — website, eCommerce, social media, email marketing and paid digital —
with a bias for content that is edgy, joyful and highly shareable.
• Drive measurable customer growth and engagement: build community, grow following, increase conversion
and deepen brand loyalty.
• Develop a content calendar and community management approach that positions as the go-to brand
for designer drink innovation.
• Use data and analytics to optimise digital performance and report clearly on ROI — including a 20%+
volume growth target through digital channels.
• Digital Background management.

Principal & Partner Brand Management
• Manage strategic licence and 3rd-party brand relationships — including 1883, Nestlé (Rolo, Milky
Bar, Aero) and other key principals — ensuring mutual growth targets are met.
• Work with principals to co-develop innovative product concepts and co-branded marketing activations that
extend portfolio reach.
• Explore and pursue new licensing or co-branding opportunities that expand product offering and
brand equity.

Requirements:

Bachelors in Marketing, Brand, Communications or Commerce. Post grad or digital marketing qualifications advantageous.
5+ years in brand, marketing or product management within FMCG, beverages or foodservice. A track
record of measurable commercial impact.
Hands-on across website, social, eCommerce, email and analytics platforms. You understand how digital
drives commercial growth
Experience managing multi-brand or licence partnerships. Confident negotiating with and presenting to
principals and suppliers.
Proven experience taking product concepts to market — from concept through launch to commercial
tracking
Strong brand instinct, copywriting ability and visual sensibility — combined with sharp commercial
judgement on margin and pricing.

Contact Hire Resolve for your next career-changing move.

Our client is offering a highly competitive salary for this role based on experience.

Apply for this role today, contact Gaby Turner at Hire Resolve or on LinkedIn.

You can also visit the Hire Resolve website: hireresolve.us or email us your CV: itcareers@hireresolve.za.com

We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.

Apply

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About Hire Resolve

Hire Resolve removes the stress of the career search by understanding you as an individual. We take more than just your qualifications into account, considering factors like your salary and benefits expectations as well as your preferred workplace culture to ensure that we find the perfect opportunities to meet your unique needs.

As a specialist recruitment agency, we focus on the Engineering, Finance, IT, Mining, Manufacturing, and Logistics industries. Our team of recruitment consultants is well-versed and highly networked in the industries in which they operate and are dedicated to ensuring that every placement is a perfect fit.