The Commercial & Operations Manager leads the company's entire commercial and operational function across South Africa, Namibia, and Botswana — overseeing national and regional sales performance, distribution strategy, revenue growth, market execution, and commercial operations.
This role requires a commercially astute leader capable of balancing strategic direction with rigorous operational execution across direct and distributor-led channels.

 
Key Responsibilities

Commercial strategy  Develop and execute commercial strategy across SA, Namibia, and Botswana 
Lead long-term revenue growth and market expansion initiatives 
Identify new commercial opportunities, partnerships, and channels 
Oversee pricing strategy, trade spend, and promotional effectiveness 
Monitor competitor activity, market trends, and customer dynamics

Operational Alignment 

Partner with operations, logistics, procurement, and finance 
Improve cross-functional communication and collaboration 
Align commercial planning with supply chain capabilities 
Identify operational gaps and implement scalable processes 
Drive reporting accuracy and process discipline

Team Development 

Build and maintain a high-performance commercial culture 
Mentor NSM and regional management capability 
Ensure succession planning and talent development 
Drive accountability, discipline, and execution standards 
Assist in recruitment and organisational structuring

Sales Leadership 

Lead and manage the National Sales Manager across all regions and territories 
Establish commercial KPIs, structures, and accountability frameworks 
Drive performance across direct and distributor channels in all three markets 
Ensure strong field execution, merchandising, and brand visibility  Conduct regular performance reviews with NSM and regional leadership

Financial Management 

Manage commercial budgets and profitability targets 
Analyse sales data and market trends for strategic decisions 
Oversee debtors management in collaboration with finance 
Contribute to annual budgeting and forecasting processes 
Ensure activities deliver sustainable, profitable growth

Key Performance Areas

Revenue growth
Gross profit performance
National sales target achievement
Distribution growth and market penetration
Execution standards across regions and territories
Team performance and leadership development
Debtors performance
Operational alignment and process efficiency
Customer retention and growth
Commercial reporting accuracy