The Campaign Manager is responsible for planning, coordinating, and delivering integrated marketing campaigns that drive commercial growth and enhance brand visibility across key business units.

This role ensures campaigns are executed on time, within budget, and aligned to strategic objectives, while continuously optimising performance through effective collaboration with internal teams and external partners.

Key Responsibilities

Campaign Planning & Execution

• Develop and manage end-to-end integrated marketing campaigns across multiple channels.
• Align campaign plans with broader business objectives and marketing strategies.
• Oversee campaign timelines, deliverables, and execution to ensure deadlines are met.
• Ensure all campaigns are delivered within approved budgets and scope.

Cross-Functional Coordination

• Lead collaboration across media, creative, and traffic/production teams to ensure seamless campaign delivery.
• Act as the central point of coordination for all campaign-related activities.
• Facilitate alignment between internal stakeholders and external partners (agencies, media vendors, suppliers).

Campaign Operations & Process Management

• Implement and maintain centralised tracking systems to provide full visibility of campaign lifecycles.
• Drive process optimisation to improve efficiency, accuracy, and scalability of campaign execution.
• Identify workflow bottlenecks and proactively implement solutions to improve delivery.

Budget & Compliance Management

• Manage campaign budgets, including purchase order (PO) tracking and reconciliation.
• Ensure financial accuracy and compliance with internal policies and procedures.
• Monitor campaign spend and flag risks or variances proactively.

Performance & Reporting

• Track and analyse campaign performance against defined objectives and KPIs.
• Provide regular status updates and performance reports to stakeholders.
• Use insights to optimise current and future campaign performance.

Stakeholder Management

• Lead regular status meetings, ensuring accountability and follow-through across all teams.
• Build and maintain strong working relationships with internal and external stakeholders.
• Communicate effectively to manage expectations and resolve issues.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
• 5–7 years’ experience in marketing operations, campaign management, or digital advertising.
• Minimum of 2 years’ experience in a supervisory or management capacity.

Experience & Skills

• Proven experience managing cross-functional workflows across media, creative, and production teams.
• Demonstrated ability to implement centralised tracking systems and manage full campaign lifecycles.
• Strong background in process optimisation and operational efficiency.
• Experience with budget management, PO tracking, and financial reconciliation within a marketing environment.
• Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously.
• High attention to detail and commitment to accuracy in timelines, deliverables, and compliance.
• Strong communication and negotiation skills.
• Ability to influence, collaborate, and drive alignment across diverse teams.
• Proactive mindset with a focus on continuous improvement.

Key Competencies

• Strategic Thinking
• Planning & Organising
• Stakeholder Management
• Attention to Detail
• Problem Solving
• Leadership & Accountability
• Communication & Collaboration