THE JOB AT A GLANCE

To lead and drive RMA’s brand strategy, ensuring alignment with its positioning as a trusted Social Insurer. The role is responsible for elevating RMA’s brand equity, strengthening stakeholder perception of the brand, and ensuring consistent, strategic brand expression across all platforms. The incumbent plays a pivotal role in shaping RMA’s brand narrative, embedding a strong brand culture internally, and driving organisational impact through strategic brand leadership.

WHAT YOU WILL DO

Enterprise Brand Stewardship

• Define and champion RMA’s brand architecture and corporate identity at board and executive committee level


• Ensure brand alignment with RMA’s strategic vision and social insurance mandate.

Strategic Brand Leadership

• Lead enterprise brand strategy, ensuring RMA’s brand positioning is consistently represented across stakeholder touchpoints


• Shape and guide brand narrative to build long‑term brand equity and support organisational goals.

Executive Influence & Governance

• Advise the CEO, Exco, and Board on brand‑related risks, opportunities, and strategic positioning


• Ensure compliance with brand governance frameworks and adherence to corporate identity standards.

People & Culture Leadership

• Build and lead a high‑performing Brand team


• Foster internal brand advocacy and ensure employees understand and embody the brand.

Organisation‑Wide Brand Impact

• Champion initiatives that elevate employee understanding of the brand


• Strengthen RMA’s influence within the insurance industry and social protection ecosystem.

Strategic Brand Framework

• Increase brand awareness and strengthen brand equity through focused brand management


• Ensure brand guidelines are adhered to across the organisation


• Oversee creative brand outputs and visual identity.

Strategic Brand Positioning

• Define and champion RMA’s brand identity across COIDA, Life Products, and AIT Administration


• Elevate brand visibility and relevance through strategic brand campaigns.

Stakeholder Brand Perception

• Build and sustain trust with stakeholders through consistent brand experience


• Influence stakeholder perceptions through clear and consistent brand communication.

Internal Brand Engagement

• Drive internal brand strategies that foster culture and alignment with RMA’s mission


• Position employees as brand ambassadors.

Brand Governance & Risk

• Provide oversight of brand governance


• Identify and manage brand‑related risks.

Leadership Impact

• Inspire and lead the Brand department


• Influence enterprise strategy through brand insights.

WHAT YOU WILL GET IN RETURN

We offer great opportunities for personal and professional development in a stable company that is 132 years strong. The role comes with a competitive salary package and various benefits. Furthermore, you will be part of a dedicated group of colleagues who value teamwork and collaboration.

Turnaround time

The shortlisting process will only start once the advert due date has been reached. The time taken to complete this process will depend on how far you progress within the recruitment process and the availability of our managers. Kindly note that should you not receive a response within 21 days, please consider your application unsuccessful.

Closing date: 13th March 2026

Our Commitment to transformation:

In accordance with the employment equity plan of Rand Mutual Assurance and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.

WHAT YOU'LL BRING TO THE TABLE

• Honours Degree in Brand Management, Marketing, Business Leadership, or equivalent


• MBA or Executive Leadership Programme advantageous


• 15 years’ experience in brand leadership at a strategic level


• Proven experience in insurance/financial services


• Demonstrated success influencing boards and senior leadership.

Brand Specific Competencies:

• Brand Strategy & Reputation Leadership


• Insurance & Regulatory Acumen


• Governance & Risk Oversight


• Executive Influence


• Strategic Narrative Development


• Stakeholder Engagement


• Digital & Brand Experience Fluency


• Employee Brand Engagement.