THE JOB AT A GLANCE

The purpose of this role will be to be responsible for the growth strategy and plan for the Affinities & Partnerships Business sales. This includes Growth of Affinities & Partnerships business through inorganic growth; sustainable premium growth through campaigns, diversification, retention and upsell strategies. Developing and executing go to market strategies per product line, including establishing new commercial relationships and pipeline for reach and creating long term value.

Head of Affinities & Partnerships sales will spearhead the development, execution, and optimization of the growth strategy to achieve RMA BOS Strategy. The role is pivotal in refining, enhancing and maintaining an effective sales and distribution model, expanding into targeted, and contributing meaningfully to the Integrated Group Value Proposition.

They will be responsible for also creating tactical sales plans and targets. Identifying business opportunities in identified segments or channels in order to enhance partnerships and stakeholder engagements. The Head: Affinities & partnerships will lead and manage a high-performing sales and distribution team, ensuring performance excellence across multiple channels. More importantly they will define and implement the incentive model to drive performance. Developing a monitoring and reporting model to drive growth.

They will do product and sales training for the broader sales and distribution teams and partners, including pipeline review and performance.

They are also responsible for sales funnels and execute on leads generated. Inform product and pricing reviews based on client feedback. Align sales efforts with regulatory, ethical and internal governance frameworks.

WHAT YOU WILL DO

Strategic Leadership

• Execute a focused Growth Strategy and plan aligned to BOS and Group aspirations


• Lead and embed a scalable Sales Model that enables channel, sector and client penetration and customer acquisition


• Ensure strategic alignment with the Integrated Group Value Proposition, Group-wide HX (HeroesX) and Service model Strategies


• Support the relationship team to drive penetration based on the customer segment within their responsibilities


• Continuously grow and support the sales strategy and business plan


• Provide sound solutions to clients by identifying client needs and selling products aligned to the needs of the clients.

Sales and Distribution Management

• Own the end-to-end sales lifecycle: market segmentation, prospecting, acquisition, retention, and growth


• Develop and implement sales and go-to-market activities and set and drive sales targets


• Lead, inspire, manage and train the sales and distribution team


• Drive performance against clear KPIs, targets, and incentive models and monitoring and tracking thereof


• Implement initiatives targeting strategic segments or sources of lives


• Drive internal meetings to review the status of accounts and align performance targets across the Group sales and distribution teams.

Operational Execution & Enablement

• Develop and execute market-specific go-to-market (GTM) strategies and expansion plans


• Collaborate with digital, marketing, actuarial, and customer teams to ensure seamless proposition delivery


• Support the relationship team to monitor and support the penetration for customer segments (e.g., exclusive, premium, concierge and essential)


• Build and foster critical relationships with other channels to drive growth


• Developing a budget for the sales and distribution team for approval and monitoring thereof.

Monitoring, Reporting & Risk Management

• Lead real-time sales performance tracking, risk reporting, and compliance assurance


• Deliver monthly and quarterly insights to the Managing Executive on growth metrics, sector penetration, and revenue impact


• Ensure effective governance and alignment with the Group’s reporting frameworks


• Ensure that that culture of compliance is embedded across the function.

WHAT YOU WILL GET IN RETURN

We offer great opportunities for personal and professional development in a stable company that is 132 years strong. The role comes with a competitive salary package and various benefits. Furthermore, you will be part of a dedicated group of colleagues who value teamwork and collaboration.

Turnaround Time:

The shortlisting process will only start once the advert due date has been reached. The time taken to complete this process will depend on how far you progress within the recruitment process and the availability of our managers. Kindly note that should you not receive a response within 21 days, please consider your application unsuccessful.

Closing Date: 13 March 2026

Our Commitment to transformation:

In accordance with the employment equity plan of Rand Mutual Assurance and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.

WHAT YOU'LL BRING TO THE TABLE

• NQF Level 8: Relevant Sales and Distribution qualification, business, sales, insurance or related field


• Relevant Sales and Distribution certification – NQF5 120 FAIS credits


• RE1 and RE5 Certificates


• Minimum 5 - 8 years of experience in sales, distribution, or business development, with at least 5 years at a senior leadership level


• Proven experience in insurance, particularly within COID, workmen’s compensation, or social insurance domains


• Demonstrated track record in sales growth, distribution model execution, and incentive design


• Experience in the mining and metals sector or similar high-risk, high-complexity environments is advantageous.

Skills & Competencies:

Leadership & Strategy

• Strategic visioning and execution


• People leadership and team development


• Innovation and change leadership.

Sales & Growth

• Sales planning and forecasting


• Market development and sector strategy


• Partner and channel management.

Customer-Centric Execution

• Deep understanding of customer journeys


• Ability to implement tiered service models


• Data-driven customer engagement and VOC (Voice of Customer) insight integration.

Technical Skills

• Proficiency in CRM, sales analytics tools, and digital platforms


• Financial acumen with experience in revenue generation and budget management


• Strong report writing, presentation, and communication skills