Vision

“We will be the Best Coca-Cola bottler in the World”

The Best:

In sales volume; & in return on capital employed

Coca-Cola Bottler:

A consumer driven, customer oriented, manufacturer, sales & distribution company that markets the products & brands of The Coca-Cola Company.

In the World:

We measure ourselves against the best Coca-Cola bottlers in the World.

Purpose

To create value for everyone touched by our business by providing, with passion and focus, the right refreshment, at the right price, in the right place.

Values

We will create an environment where our people are passionate about performance.

This will be based on:

• Integrity: Be honest, open & sincere
• Individual Initiative: Take pro-active steps to drive performance
• Customer Value: Exceed customer expectations & add value to Customers’ businesses
• Teamwork: Work with & support colleagues to raise overall performance
• People Development: Realise employee potential through training & development
• Mutual Trust & Respect: Treat each other with respect & dignity, & earn trust
• Commitment: Be accountable & do as you say