Defy Appliances is a South African manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa. The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.
It currently operates two factories:
- Jacobs (Durban) - manufactures free-standing stoves, built-in ovens and hobs, tumble dryers.
- Ezakheni (Ladysmith) - manufactures electric chest freezers and electric refrigerators.
Defy Appliances was founded in the 1905 in Wentworth, KwaZulu-Natal by John Skinner and Sir Benjamin Greenacre. The company manufactured its first product, electric stoves, in 1932. The Durban Falkirk Iron Company (DFI, now DEFY) moved the foundry from Jacobs to Newcastle around 1987. In July 2011, the company was purchased by Turkish based Arçelik as part of its plan to expand into emerging markets in Africa.
Defy has earned the right to be called an iconic brand in South Africa, engendering a long-lasting, loyal relationship with our consumers over the past 117 years. Our brand is greater than our products or services – it has an immensely strong influence not only on consumers but also on the entire appliance and electronics industry.
Through a strong focus on R&D, Defy continues to design and develop new products, keeping the brand relevant and aspirational. Defy has always been a pioneer in the large appliance market, with innovation and technological advancement being the main thrust of its product development. With products focused on good nutrition, water and energy efficiency, Defy strives to ensure that our consumers live better lives