B.E.T. was established in 2010 by a group of highly-skilled software engineers who identified that the fast-paced bookmaking industry required exceptional service, rapid responsiveness and quality products. We pride ourselves on our ability to forge close relationships with customers, and on providing leading edge betting platforms that surpass their expectations. Our engineers collaborate as a team to develop automated software systems that manage large volumes of data seamlessly. This is achieved thanks to state-of-the-art hardware, teamwork, and innovative applications. The B.E.T. team stays up to date with the latest technology, and we believe that our flexibility to adapt to the multi-faceted demands of the betting world is what sets us apart from our competitors. We maintain our high service standard by upholding our core values. Service excellence, ubuntu, innovation and accountability underpin all our decisions and actions.