HomeChoice Pty Ltd is the largest home shopping retailer in southern Africa, selling fashion, homeware and financial services to a largely female consumer, in the expanding middle-income bracket, who aspires to a beautiful life. HomeChoice Retail offers customers a truly holistic shopping experience that includes online shopping platforms as well as brick-and-mortar showrooms. The financial services division, FinChoice, sells loans, insurance and value-added financial services to customers of good credit standing, helping them to ensure a sound financial future.