Purpose of the position:

The Digital Marketing Manager is responsible for building and leading Lesaka’s group-wide digital and social capability in support of building one Lesaka brand. This role will define and manage the digital and social media strategy and implementation for GSS platforms, governance and standards for the Group, as well as coordinating and reporting of social influencer campaigns, and engaging staff to actively participate and engage on our corporate social media profiles. The successful candidate is responsible for growing Lesaka’s digital and social ecosystem and building the digital brand footprint.

 
Duties and Responsibilities but not limited to:

1. Group (Corporate brand) digital and social strategy

• Develop and own the digital and social media strategy for Lesaka’s corporate profiles.
• Translate the Lesaka brand strategy into a clear digital and content framework that works across multiple audiences: Staff, Investors, Consumers, Enterprise and Merchants in community and corporate channels.
• Appoint a Digital Agency that can assist in defining how the Lesaka master brand should show up digitally, and build a clear view of channel roles, content pillars, audience journeys and platform priorities for our corporate brand.
• Monthly content calendar and reporting metrics for Google, Social Media, Website, Influencer brand campaign roll-out, Digital fulfilment of the brand campaign.

2. Social and digital channel governance and migration

• Finalise the consolidation, migration and optimisation of Lesaka’s corporate social pages.
• Manage and regularly update the corporate and investor relations website copy and imagery.
• Ensure that there is a SEO strategy for the Lesaka Group, to avoid SEO cannibalism across the group website and sub-directory pages.
• Embark on quarterly Search Engine Optimisation (SEO) refreshers.
• Manage the rollout and reporting of the brand digital campaigns, with the assistance of leading digital agencies.
• Implement a Google Search strategy and adword campaigns for the corporate brand.
• Implement increased Google Reviews to boost our Google ratings.
• Implement staff social media policy.

3. Digital ecosystem management

• Oversee the evolution of Lesaka’s digital ecosystem, including websites, Google performance, social platforms, influencer activations, key content environments and staff-facing digital touchpoints.
• Oversee community management of the corporate brand social channels, and implement a single community management solution across the Lesaka group for ease of reporting.

4. Content leadership

• Establish the corporate brand’s digital content approach, including tone, content pillars, campaign integration and platform-specific best practice.
• Work closely with the Group Brand Manager, Internal Communications Manager and divisional marketing teams to ensure consistent storytelling across external and internal channels.
• Support the creation of content that is simple, human, useful and relevant to the realities of Lesaka’s diverse audiences.

5. Measurement, reporting and optimisation

• Define and manage corporate brands’ digital and social KPIs, dashboards and reporting standards.
• Track channel performance, audience growth, engagement, brand sentiment, campaign effectiveness and content impact.
• Use data and insight to improve channel strategy, content quality and performance over time.
• Introduce a disciplined test-and-learn (AB testing) culture across digital and social activity, for improved performance.

6. Agency and partner management

• Manage relevant digital, social, content and community management partners where required.
• Ensure agencies are delivering against clear briefs, on-brand, governance standards, and measurable objectives.

Qualifications and Experience: 

• Preferably a Digital Marketing Qualification
• 7–10+ years’ experience in digital marketing, social media, content strategy, or integrated brand communications
• Proven experience leading digital and social strategy across multiple audiences, brands, products or business units
• Strong understanding of social platforms, content strategy, channel management, analytics and digital optimisation
• Experience working closely with brand, creative, internal communications and commercial teams
• Fintech, financial services, retail, platform, telco or multi-segment experience would be advantageous

Soft Skills & Capability Profile

• Strong strategic thinker with practical implementation discipline
• Confident enough to create standards, but collaborative enough to enable others
• Commercially minded and performance-oriented
• Excellent communicator with strong stakeholder management ability
• Comfortable operating across both B2C and B2B environments
• Able to simplify complexity and create clarity
• Calm under pressure, especially in high-visibility or reputation-sensitive situations
• Strong editorial judgement and digital instinct

Reporting to: Group Brand Manager

Department: Lesaka Group (Shared Services)

Work Location: Rosebank office, Gauteng (Hybrid option to work from home once a week)

Direct reports: None

Working model: Group Shared Services (GSS) with close day-to-day collaboration with the CMO, Group Brand Manager, Internal Communications Manager, as well as external digital agencies.

Working hours:

✓ Monday to Friday 

✓ 08h00 to 17h00