📍 Location: Nairobi, Kenya
🌍 Scope: East Africa (with international travel)
📊 Reporting Line: International / Group Leadership

💼 Role Overview

The Regional Growth Executive: East Africa will carry full P&L responsibility and be accountable for the overall success, stability, and growth of Lesaka in East Africa, with a specific focus on Kenya.

This role oversees all Lesaka entities operating in the region — including existing GAAP entities — ensuring alignment with group strategy while driving strong local execution.

As the senior executive representative of Lesaka in East Africa, the Regional Growth Executive will lead:

• In-country strategy and execution
• Sales, operations, and marketing
• Strategic partnerships

You will work closely with Head Office Finance, Compliance, and HR teams to maintain governance standards and regulatory alignment.

The ideal candidate is a commercially disciplined, entrepreneurial operator with strong experience in Hospitality, Payments, Fintech, or similar sectors, capable of driving short-term results while building a sustainable pathway for long-term growth and regional expansion.

🎯 Purpose of the Role

Ownership for high-level management, sales, and growth performance of the East Africa region, including:

• Leading and managing Sales and Growth structures
• Joint development of new country expansion strategies
• Creating route-to-market plans in new territories

Sales channel leadership includes:

• Country Growth Leadership teams
• Internal sales representatives and line managers
• Independent sales agents and/or franchise partners
• Key product and supplier partnerships

P&L Ownership includes:

• Delivery of sales performance in line with or above budget targets
• Management of sales teams and cost control
• Oversight of device deployment and operational controls
• Management of operating expenses across territories

Cross-functional collaboration:

• Align with Marketing on field campaigns and strategy
• Oversee administrative support (device admin, customer support, segmentation analysis)
• Coordinate go-to-market strategies and new product/service rollout

🔍 Key Responsibilities

Leadership & Development

• Build a strong culture aligned to strategy and performance targets
• Lead and develop sales managers, representatives, and agents
• Recruit and retain high-performing talent across countries
• Develop and manage partnerships with independent agents
• Maintain trusted relationships with Head Office and support teams

Sales & Marketing

• Drive revenue across Payments, ADP, Software, and Credit products
• Execute through both Direct and Agency channels
• Monitor performance through CRM systems
• Identify new geographic and trading opportunities
• Strengthen brand presence and market alignment

Customer Retention

• Monitor merchant performance to maximise ARPU and lifecycle value
• Ensure SLA adherence across support and operational teams

Cost Control

• Manage and control sales-related costs within budget

Reporting

• Deliver weekly and monthly reports to leadership
• Develop structured reporting cycles with teams
• Align retention reporting with Business Support and Sales
• Provide ad-hoc reporting for new initiatives

🧠 Competencies – Knowledge, Skills & Attributes

• Strong understanding of VAS and Payments industry dynamics
• Experience in FMCG, Liquor, Hospitality, or similar sectors (preferred)
• Proven ability to lead multi-country sales teams
• Strong commercial acumen and cost management expertise
• Entrepreneurial mindset with strong adaptability
• Advanced Excel and data-driven decision-making abilities

🎓 Education

• Minimum: Matric exemption
• Degree or diploma in Business, Sales, or Marketing (preferred)
• Strong computer literacy required

💻 Administration / Technical Skills

• Experience working in computerised sales and admin environments
• Proficiency in Email, Excel, Word, and internet tools
• Strong organisation, planning, and problem-solving skills
• High attention to detail and ability to manage multiple priorities
• Strong analytical and numerical ability
• Excellent English communication skills (written and verbal)

🌟 Work Behaviours & Attitudes

• Highly driven and results-oriented
• Strong leadership and team management approach
• Willingness to travel internationally
• Ability to operate across diverse African markets
• Strong negotiation and deal-making ability
• Independent yet collaborative work style
• Open to feedback and continuous improvement
• High professionalism, resilience, and accountability
• Proactive, solution-driven mindset
• Willingness to go beyond expectations

🌟 Our Values

✔ Entrepreneurial Spirit
✔ Integrity
✔ Collective Wisdom
✔ Bias to Action

📌 Preference will be given in line with EE / AA measures.

🔗 Ready to lead growth across East Africa?
Apply now — or share with a leader ready to drive impact across the continent.

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