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Tasting Room & Wine Club Manager

Stellenbosch
Salary: Market Related
Job Type: Permanent
Sectors: Hospitality
Reference: SW006375/CL

Apply before Jul 11 2026 | 29 Days left

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Vacancy Details

Employer: Helderberg Personnel cc

TASTING ROOM & WINE CLUB MANAGERStellenbosch: A highly acclaimed wine estate in the Cape Winelands, is seeking to appoint an experienced and passionate Tasting Room & Wine Club Manager. This is an exciting opportunity for a hospitality professional with a strong wine background to lead guest experiences, grow direct wine sales, and contribute to the continued success of a world-class wine brand.

Purpose of the Role: The Tasting Room & Wine Club Manager will oversee the daily operation of the tasting room while driving the growth and performance of the estate's wine club. The role focuses on delivering exceptional guest experiences, leading and developing a high-performing team, increasing direct-to-consumer sales, and ensuring that every visitor interaction reflects the estate's premium brand and reputation.

Key Responsibilities Include but Are Not Limited To

Guest Experience & Hospitality

Managing the day-to-day operations of the tasting room to ensure outstanding guest satisfaction
Delivering engaging and personalised wine experiences through expert product knowledge and professional service
Handling VIP guests, group bookings, and customer feedback with discretion and attention to detail
Maintaining exceptional presentation, service standards, and brand consistency throughout the tasting room

Team Leadership

Recruiting, training, mentoring, and motivating tasting room staff
Creating a positive, service-driven culture focused on excellence and accountability
Monitoring team performance and supporting ongoing development initiatives

Wine Club Management

Managing the administration, performance, and growth of the wine club programme
Implementing strategies to increase membership acquisition, retention, engagement, and sales
Ensuring members receive a personalised and premium customer experience

Sales & Business Performance

Driving direct wine sales and identifying opportunities to increase revenue
Collaborating with marketing, sales, and events teams on campaigns, promotions, and special events
Analysing sales performance, visitor trends, and operational data to support informed business decisions

Systems, Stock & Operational Control

Maintaining the effective use and accuracy of Commerce7 and related sales systems
Overseeing stock control, inventory management, and merchandising standards
Ensuring compliance with health, safety, and operational procedures

Candidate Requirements

Minimum 5 years' management experience within the wine, hospitality, tourism, or luxury guest experience sector
Proven experience working with Commerce7 and direct-to-consumer sales platforms
Relevant wine qualification essential (minimum WSET Level 2 or equivalent)
Strong leadership ability with experience managing and developing teams
Sound commercial acumen with the ability to analyse sales and operational performance
Excellent communication, organisational, and relationship-building skills
Professional, polished, and confident when engaging with high-end clientele
Passion for wine, hospitality, and delivering exceptional customer experiences
Highly organised, detail-oriented, and solutions-driven
Willingness to work weekends, public holidays, and special events as required

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About Helderberg Personnel cc

Based in Somerset West, Helderberg Personnel was established in 1998. The company initially started doing placements in the Helderberg Basin and over the years expanded nationally. Our background has proved to be invaluable in providing a high standard of recruitment, screening, evaluation and placement of candidates.

Our Value proposition:
The true value proposition of the Helderberg Personnel brand is our commitment to attending to our clients’ needs, culture and values and to ensure that, through comprehensive interviews with candidates, the overall match is determined to ensure a long term relationship. The identity of the client remains confidential at all times. We understand that our function is to ensure that the candidate must become a strategic partner to a business instead of a mere employee. Helderberg Personnel has achieved a steady growth over the last years and we have evolved into one of the leading agencies in the region. We have made placements cross functional, cross industry and up to senior management level.