Polokwane Commercial Vehicles Dealer Principal 

Location: Polokwane, Limpopo

Position Type: Full-Time, Permanent

Basic Salary: R60,000 per month + Commission (10% of total dealership net profit)

Benefits: Company Vehicle, Monthly Paid Mobile Phone Contract, Pension Fund, and Medical Aid

About the Employer

A well-established, large Multi-Franchise Dealership group is looking for an experienced, energetic, and highly disciplined Dealer Principal to lead their Commercial Vehicle Dealership in Polokwane. This is an elite opportunity for a self-driven executive who knows how to implement robust operational processes, build top-tier teams, and drive an established branch to peak high-performance levels.

Strategic & Operational Responsibilities

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  Strategic Leadership: Formulate and execute aggressive strategic plans to exceed volume, profit, and market share targets. Implement modern business methods to adapt to a dynamic commercial vehicle market.

  
  


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  Financial Performance: Manage the overall financial health of the dealership. Oversee budget preparation, strict expense control, cash flow, asset optimization, and stock levels to guarantee an exceptional return on investment. Analyze financial statements and KPIs to swiftly execute corrective actions.

  
  


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  Operational Oversight: Optimize efficiency across all business units—including New & Used Commercial Sales, Workshop/After-Sales, Parts, and Administration. Report directly to senior management and the board of directors.

  
  


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  People Management: Lead, mentor, and inspire a team of departmental managers and workshop staff. Drive recruitment, retention, performance reviews, and active training to maintain an inclusive, high-performing culture.

  
  


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  OEM & Stakeholder Relations: Maintain robust, professional relationships with represented Original Equipment Manufacturers (OEMs). Ensure 100% compliance with all manufacturer and group franchise standards.

  
  


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  Customer Excellence & Market Growth: Cultivate a customer-centric environment to maximize client retention. Monitor competitor intelligence and execute targeted marketing campaigns to deepen regional market penetration.

  
  

Essential Requirements (Non-Negotiable)

1. 
   

   Experience: Minimum of 3 years’ experience as a General Manager (GM) or Dealer Principal (DP) specifically within a franchised commercial vehicle dealership context.

   
   


2. 
   

   Proven Benchmarks: Verifiable experience managing an operational scale of an average 1,800 hours workshop throughput and 30 sales units per month.

   
   


3. 
   

   Regional Preference: Candidates currently residing in or originally from Limpopo are highly preferred.

   
   


4. 
   

   License: A valid and unendorsed South African driver's license.

   
   

Required Qualifications, Skills & Attributes

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  Industry Track Record: 5+ years of senior management experience in the automotive retail sector with strong financial acumen and an intimate understanding of dealership Profit & Loss (P&L) statements.

  
  


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  Education: A relevant tertiary qualification (Diploma or Degree in a Business or Commercial field) is highly preferred.

  
  


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  Systems & Attributes: High proficiency in dealership business management software. You must be assertive, persuasive, results-driven, and possess exceptional problem-solving abilities under pressure.

  
  

How to Apply

Interested executives who meet all the essential franchise requirements are invited to register and upload their credentials to the Eastern Personnel database.

Please ensure your submission includes:

1. 
   

   Your comprehensive, updated CV.

   
   


2. 
   

   Direct contact details for at least 2 professional references (Seniors/Board Members you directly reported to).

   
   

Apply Here:
Eastern Personnel CV Database:
https://tinyurl.com/Eastern-Personnel

Please Note: Only candidates meeting the explicit commercial vehicle franchise criteria will be contacted for shortlisting. If you do not receive feedback within two weeks, please consider your application unsuccessful.