Meridian Wine Merchants is currently seeking a passionate and results-driven individual to join our team as a Sales Consultant on a Fixed term basis. At Meridian Wine Merchants, we expertly combine tradition and innovation to provide outstanding products tailored to our diverse clients. This position is based in Durban.

Duties and Responsibilities

• Execute sales targets across the allocated territory in line with regional and national objectives
• Drive revenue growth across both On-Consumption and Off-Consumption channels
• Monitor sales performance by customer, brand, and area, and take corrective action where required
• Identify opportunities to grow and expand the customer base
• Develop and implement plans to close identified sales gaps
• Ensure optimal product visibility and merchandising standards at outlet level
• Execute in-store trade marketing activities and promotional campaigns in line with SOPs
• Implement product changes, including new product introductions, vintage changes, and upliftment processes
• Execute cycle briefs and trade initiatives as directed by the Regional Sales Manager
• Ensure adherence to all in-store execution standards and customer-specific requirements
• Build and maintain strong relationships with customers to support long-term business growth
• Conduct structured and effective trade visits in line with call cycle requirements
• Identify customer needs and tailor solutions to maximise sales and engagement
• Support new customer onboarding, including account openings and initial engagement
• Manage all customer communication, including queries, complaints, and feedback in a timely and professional manner
• Identify and execute promotional opportunities aligned to customer needs and business objectives
• Facilitate customer training initiatives, including product knowledge, wine service, and category education
• Support customers in driving category growth through activations and engagement initiatives
• Contribute to enhancing customer experience and satisfaction through value-added interactions
• Maintain accurate and up-to-date customer records, call logs, and activity tracking on Salesforce and CG Cloud
• Analyse sales data and compile reports to provide actionable insights
• Track performance against targets and provide regular feedback to management
• Monitor competitor activity and provide relevant market intelligence
• Submit required reports and feedback in line with operational and RSM requirements
• Execute order taking and processing accurately using handheld technology
• Manage stock allocations in line with business requirements and customer commitments
• Ensure full compliance with Salesforce and CG Cloud usage standards
• Adhere to all company policies, procedures, and regulatory requirements
• Maintain high standards of accuracy, professionalism, and operational discipline

Qualifications and Experience

• Grade 12 (Matric)
• 2–3 years’ experience in a sales, FMCG, or retail environment
• Basic proficiency in Microsoft Office; experience with CRM systems (e.g. Salesforce, CG Cloud) advantageous
• Valid driver’s license and legal right to work in South Africa

Please do not apply for the position if you do not meet the requirements.

Should you not receive any feedback within 2 weeks after the closing date, please consider your application unsuccessful.