Purpose 

Web content management on company South Africa’s websites 
Digital marketing for all BU’s including strategy, content management, SNS, paid campaigns and associated reporting 
Serve as a custodian for digital marketing within the organization and assisting Corporate Marketing with instilling it as second-nature behavior across all BU’s, particularly Sales.

 
Key responsibilities for this position include, but are not limited to:
Web Content Management

Assist Corporate Marketing and other various stakeholders in the management of company South Africa’s website - across all BU’s:
Customization of creative, as/when required
Ensuring all SKU are published on time and updated when required
Manage banners across all BU’s to ensure product visibility and awareness
Ensure ticketing systems are utilised for all web-related tasks and that such tasks are managed and closed timeously
Manage strategy with a goal to increase traffic to company website
Collaborate with Product Managers, Sales and Marketing Managers to enhance Search Engine Optimisation on website
Collaborate with Sales to ensure independent customers’ and distributor list remains regularly updated
Aspire to make company a leading subsidiary in web content management and provision of such content to its customers through procured content syndication tools
Comply with Global standards on all online content, including monitoring the compliance of customer websites
Compiling monthly reports and analysis / optimisations pertaining to the above, or as requested by HQ, RHQ and FSE’s

Retail Content Management (OSM)

Align with and guide Sales team to ensure their product SKU are listed on retailer websites accurately and on time
Syndicate content to retailers via procured content syndication tools
Collaborate with Sales to actively seek cooperative digital opportunities on retailer websites and channels for the company Brand and products
Ensure that company is present with a visibility strategy on retailer websites in accordance with Sales and Marketing Managers
Assist Sales in providing retailers with attractive images for company products listed

 
Digital Marketing Management

Prepare annual Digital Marketing strategy for company.
Support and help optimise digital media plans with Marketing Specialists - setting KPI’s, content management and production, reporting.
Track performance on a weekly basis and redirect investment where required to achieve goals
Apply Global digital strategy and identify suitable online marketing methods in line with Global best practice for company
Ensure that online campaigns are executed and adhere to company s BI and campaign strategy
Brief and obtain proposals from agencies
Evaluate proposals and costs
Approve / supply creative and campaign strategy
Monitor and measure online campaigns
Post campaign reporting
Daily management of company’s SNS platforms
Management of outsourced vendors


Development of SNS strategy, aligned with HQ
Management of SNS Plan, aligned with HQ
Management of SNS KPI’s, aligned with HQ
Management of online campaign budgets

 
Operational management:

Monthly management and updating of digital marketing budget and plans
Uploading plans, CE’s, PO’s, invoices, vouchers, process payment once proof of work received
Develop briefs for digital agencies and web administration services
Project management of all digital transformation activities for company