Purpose of the position:

Support the Group Brand Manager in overseeing the brand strategy and execution for a consistent roll-out.

The Brand Associate will assist in the development of brand strategies, support market research and analysis, aid in marketing campaigns, coordinate promotional activities, manage social media content, and track brand performance metrics.

This role requires a strong understanding of building brands and brand awareness as we strive to establish ‘one’ Lesaka brand and become the leading fintech brand in Southern Africa within the next 5 years.


Duties and Responsibilities but not limited to:

• Assist in the development of brand strategies
• Support conducting market research and analysis.
• Support last-mile fulfilment of brand campaigns.
• Support tracking brand performance metrics.
• Assist with coordinating of TV commercial planning and execution, and work closely with Chief Marketing Officer and Group Brand Manager.
• Coordinate promotional activities and brand activations, including sourcing and delivering branded collateral like banners, clothing apparel, activation kits, etc.
• Manage inventory of banners and activation kits, ensuring minimum stock levels for activations and overseeing the check-in and check-out process of activation items.
• Collaborate with the appointed service provider to launch the Online Staff Shop for staff to purchase branded clothing, promotional items, and stationery. Including stock planning and management.
• Assist the marketing team with obtaining quotations for activations, promotional items, branded clothing, branded stationery, leaflets, posters, etc.
• Manage the loading of quotations into the financial system (Oxalys), obtaining necessary approvals, invoices, and ensuring timely payments to service providers.
• Update the budget tracker monthly for budget reporting.
• Assist with setting up brand activations as needed.
• Aid in sponsorship planning and execution.
• Conduct (assist with) copywriting for brand executions, including internal communications, social media content, and website copy.
• Help prepare presentations and reports while liaising with external vendors to ensure brand consistency across all channels.

Qualifications and Experience: 

Education & Experience:

• Degree/Diploma in Brand Management, Marketing, or Advertising.
• Mid-level role with at least 3-5 years of professional experience in Brand Management.
• Experience in rebranding projects is advantageous.
• Additional certifications in digital marketing are a plus.

Technical Skills:

• Proficiency in MS Office Suite (Outlook, Word, Excel, and especially PowerPoint).
• Familiarity with Canva or similar design tools.

 
Soft Skills:

• Coordination and Project Management Skills: Strong ability to organise tasks, manage schedules, and oversee multiple projects simultaneously, ensuring timely execution and effective collaboration among team members.
• Communication Skills: Ability to convey ideas clearly and effectively, both verbally and in writing.
• Teamwork: Capability to collaborate with cross-functional teams and contribute to a cohesive work environment.
• Creativity: Innovative thinking to develop engaging brand strategies and campaigns.
• Adaptability: Flexibility to adjust to changing market conditions, brand strategies, and team dynamics.
• Attention to Detail: Ensuring accuracy in brand messaging, marketing materials, and reporting.
• Time Management: Effectively prioritising tasks and managing multiple projects simultaneously.
• Problem-Solving: Ability to identify issues and develop practical solutions quickly.

Reporting to: Group Brand Manager

Department: Lesaka Group (Shared Services)

Work Location: Rosebank office, Gauteng (Hybrid option to work from home once a week)

Working hours:

✓ Monday to Friday 

✓ 08h00 to 17h00