Role Purpose

The Marketing Manager is responsible for the overall marketing strategy, execution, and performance of the shopping centre to ensure all key business and marketing KPI’s are achieved or exceeded. The role focuses on driving customer engagement, increasing foot traffic and turnover, managing marketing budgets, building tenant relationships, and leading the marketing team to deliver high-impact campaigns, events, and promotional activities.

Key Responsibilities

Marketing Strategy and Campaign Management
Develop and implement the overall marketing strategy for the shopping centre
Drive marketing initiatives aligned with centre objectives and business performance targets
Plan, coordinate, and oversee marketing campaigns, events, promotions, and activations
Monitor campaign performance and ensure marketing KPI’s are achieved
Research market trends, customer behaviour, and competitor activity to support strategic planning
Ensure marketing activities remain innovative, relevant, and customer-focused

Budget and Financial Management
Manage and control the marketing budget effectively
Monitor marketing expenditure, invoices, and creditor processes
Ensure cost-effective execution of campaigns and promotional activities
Track return on investment and campaign performance metrics

Brand, PR and Customer Experience Management
Manage public relations and customer relationship management initiatives
Oversee creative briefs and approve all marketing and promotional material
Ensure high standards for exhibitions, events, promotions, and centre activations
Manage customer and tenant queries, complaints, and feedback professionally
Drive customer engagement and enhance the overall shopping centre experience

Stakeholder and Relationship Management
Build and maintain strong relationships with tenants, service providers, and stakeholders
Ensure effective communication and collaboration between the marketing department and other business units
Engage regularly with Centre Management and operational teams to ensure alignment on centre objectives
Maintain positive relationships with shoppers and customer care teams

Leadership and Team Management
Lead, mentor, and manage the marketing team to ensure productivity and performance
Ensure team members are motivated, informed, and aligned with business objectives
Conduct effective supervisory and people management functions
Promote teamwork, accountability, and professional development within the department

Reporting and Administration
Prepare and present marketing and operational reports as required
Ensure accurate and timeous communication with internal and external stakeholders
Maintain effective administrative and organisational processes within the marketing department
Ensure crisis communication is handled effectively and professionally