Purpose:

To manage the marketing function of the relevant mall / malls. Focus on the development and execution of the marketing strategy with results driven / return on investment focused marketing. The role reports directly to centre management.

 
Main duties and responsibilities:

Summary of duties below:

Marketing Strategy:

• Develop and execute the malls marketing strategy
• Include input and support from centre and portfolio management and regional and head of retail marketing
• Secure approval from portfolio and asset management 

Campaign Plans and Strategy Execution:

• Develop and present campaign plans
• Include input and support from centre management and regional and head of retail marketing
• Include measurable KPI’s and provide post campaign reports (results v objectives)
• Include sponsorship targets as key KPI 

Digital Strategy:

• Develop and execute digital strategy
• Including website, database management, social media, digital reputation management and other / innovative digital solutions (mobile app, mobile payments, influencer marketing etc.)

CSI Strategy:

• Develop and execute CSI strategy
• Manage and report on free on Alternative Income and GLA space for CSI
• Align with Red Thread (where relevant)
• Keep detailed reports and add to monthly reports 

Tenant Marketing and relationship management:

• Develop and execute tenant marketing and relationship strategy
• Focus on relationships:
  • Manager tenant database
  • Welcome new tenants / tenant welcome pack
  • Tenant meetings
  • Tenant communication (including monthly newsletter)
• Other tenant focus areas:
  • Secure participation in marketing initiatives
  • Report on tenant performance
  • Drive and execute tenant initiatives 

Footprint awards:

• Entry into Footprint awards
• Ensure at least 1 big idea is conceptualized and executed each year (or more as per KPI’s) 

Alternative Income:

• Drive income and ensure the mall reaches targets
• Sell promo and kiosk space or assist the Alternative Income team
• Assist in set up’s and strike downs of all exhibitions (in line with process)
• Include Alternative Income ideas and campaigns in the marketing strategy
• Completion and submission of check lists 

Reporting:

• Development and submission of monthly report
• Focus on post campaign / initiatives reporting to show results v objectives 

Other:

• Execute crisis communication when required (in line with policy)
• Track, manage and report on all shopper complaints
• Management of all guest relation officers and marketing assistants (if relevant / on-site)
• Loading and vetting of new suppliers
• Management of all suppliers / strategic partners (such as media agencies, design studio’s / agencies, events companies, website partners, social media agencies, print and production suppliers etc.)
• Management and storage of all marketing stock / materials
• Management and storage of Christmas Décor

Qualification and Experience:

• Degree / diploma
• 5-7 years of marketing / retail / brand or other relevant experience

Job Knowledge:

• An understanding of retail marketing and brand marketing and all related functions
• Ability to execute a strategy and achieve results
• An understanding of digital marketing / social media
• Ability to interact confidently with all levels of people within the organization
• Ability to manage teams effectively
• Ability to manage marketing partners and suppliers effectively
• Ability to think strategically, define problems, collect data, establish facts, and draw valid conclusions.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.
• Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process;
• Makes timely decisions.
• Prioritizes and plans work activities; Uses time efficiently; Organizes or schedules other people and their tasks.
• Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.

Job Related Skills:

• Ability to Speak, Read and Write English
• Ability to work as part of a team
• A flexible approach to work
• Presentation skills
• Creativity 
• Strategic marketing ability
• Attention to detail
• Motivating staff
• Ability to prioritise own workload to meet deadlines
• Computer literacy in office documents and spreadsheets required (especially excel including filters)
• Experience and thorough understanding of project management are required
• Demonstrate leadership skills and a willingness to grow and learn new skill sets
• Own reliable transport required
• Occasional weekend working and after hours call-outs will be required

 Competency Requirements: 

Essential:

• Relating and Networking
• Creating and Innovating
• Working with People
• Persuading and Influencing
• Delivering Results and Meeting Customer Expectations
• Entrepreneurial and Commercial Thinking
• Presenting and Communicating Information
• Social Media Experience 

Desirable:

• Achieving Personal Work Goals and Objectives
• Deciding and Initiating Action
• Planning and Organizing