Digital and Performance Marketing Lead (JB6063)
Edenvale, Johannesburg (Office-Based)
R55 000 – R70 000 CTC per month, negotiable dependent on experience
Medical aid contribution, pension fund, provident fund
Permanent

A fast-paced financial services environment is looking for a passionate Digital and Performance Marketing Lead to drive lead generation, campaign performance and digital growth.
This is ideal for a commercially minded marketer who loves data, funnels, digital channels and turning marketing into measurable business results.

Minimum Requirements:
Degree or diploma in Marketing Management or a related field
Strong experience in performance marketing and digital lead generation
Experience leading or managing a marketing team
PPC, Meta Ads, Google Ads, Google Analytics and Google Search Console experience
SEO, TikTok Ads, email marketing and WhatsApp automation experience
Strong data analysis, reporting and campaign performance tracking experience
Experience working with BI and development teams
Strong understanding of conversion optimisation, funnels, budgets and ROI
Strong stakeholder management skills across sales, call centre, IT, agencies and internal teams
Able to manage multiple campaigns and deadlines in a fast-paced environment
Hands-on, driven, commercially focused and deadline-driven
Google AdWords and Facebook marketing certifications advantageous

Duties and Responsibilities:
Lead and support the existing marketing team
Manage digital and performance marketing across paid media, CRM, SEO, content, digital platforms and lead generation
Drive campaign performance across Google, Meta and TikTok
Track CPL, CPS, conversion rates and lead source performance
Improve customer acquisition, lead quality, conversion performance and revenue growth
Manage CRM journeys across email, SMS, WhatsApp and other digital channels
Analyse campaign results and use data to improve performance
Work closely with sales and call centre teams to improve lead quality and campaign outcomes
Manage marketing budgets and allocate spend according to performance and ROI
Oversee website updates, UX improvements and tracking implementation with internal and external teams
Manage agencies, partners and internal stakeholders
Identify and test new digital growth channels and partnership opportunities
Ensure campaigns meet compliance and approval requirements
Report on marketing performance, trends and key insights
Stay up to date with digital marketing trends, tools and growth opportunities

Please do not apply using Scanned CVs, no supporting documentation is required at this point, this will be requested later.

IMPORTANT: We specialize in specific niche fields. Regret that we are unable to provide assistance for any fields outside of this scope. Fields can be viewed on our website.

Kontak Recruitment Disclaimer:
Equal opportunity: All backgrounds are welcomed, with no bias. All are considered based on requirements.
Job specifics: Requirements mirror advertisement, duties may adjust for client needs.
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Offer clarity: Advert is not a binding offer. Written offers based on pre-employment conditions.
No direct link: Advert is not tied to Kontak Recruitment. We assist in the employment process ONLY.
Applicant Responsibility: Upon applying, confirmation of receipt for a specific advert is given. If no confirmation is received, you must verify with Kontak Recruitment.