Job Purpose

To be responsible for the day-to day digital marketing operational tasks that will ensure Tata Motors Passenger Vehicles brand, leads, sales and company objectives of various Tata Motors Passenger Vehicles brands are met.

Minimum Experience

• 1-2 years' experience in a digital marketing or similar environment 
  

•  Advanced Diploma or Degree in Digital Marketing, Marketing Management, or a related digital field 
  

•  3+ years' experience in a digital marketing environment 

GENERIC JOB OUTPUTS

PROCESS

• Adhere to standard operating procedures (SOPs) within the area of accountability.
• Ensuring the customer database is segmented effectively for targeted marketing activities.
• Identify and develop solutions to improve operational service and quality and escalate unresolved issues to management and process owners.
• Keeping up to date with marketing trends and industry innovations.
• Plan for, administer and process costing related tasks and activities effectively and efficiently.
• Align business intelligence data integration with all campaigns.
• Oversee agency resources in the execution of pay-per-click advertising (e.g., Google Ads, Meta Ads) to drive targeted traffic for the following platforms: Google, Facebook, Twitter and all other relevant social media platforms as per management request.
• Track quantifiable KPIs and specific timelines, adjust strategies, and develop performance scorecards to provide daily management information for optimal decision making.
• Direct agency partners in running social media accounts, creating engaging content, interacting with followers to build brand presence, and manage social media sites as and when required.
• Manage external suppliers in the production, editing, and distribution of content (blogs, videos, newsletters), and oversee the development of all digital emails, SMS and re-marketing campaigns across multi-channel platforms as per CEM and CRM strategies.
• Develop strategies and direct external resources in managing prospect and customer relationships, including the execution of customer portals, customer experience management and CRM.
• Oversee the digital marketing ecosystem, including website and digital operations, and direct service providers in the development of digital solutions for all digital marketing elements with a focus on AI integration within digital journeys.
• Manage day-to-day engagement with multiple digital service providers who provide performance marketing, website development, PRM, and CRM. Direct SEO/AEO/GEO strategies, managing external agencies to ensure website content is optimized and structured to improve organic search rankings and increase traffic.
• Conduct media culture studies, stay updated on digital technologies, consumer behaviour, and competitor activities (including the integration of AI), and adapt advertising in line with trends to maintain a competitive advantage.
• Executing collaborative, comprehensive digital marketing strategies and campaigns as required in order to deliver lead, sales and company objectives, integrated when required, with traditional campaigns that align with overall business objectives and target audience needs.
• Integrating leads sources into operating platform such as Microsoft CRM and ensure close relationships with the various sales departments.
• Manage agency partners to develop content for all multi-channel platforms.
• Direct agencies to plan and execute campaigns and customer journey processes on delivery platforms and automation tools.
• Undertaking ad hoc projects as and when required by management.

FINANCE

• Execute work activities effectively and efficiently in order to maximise efficiencies and reduce unnecessary delays in achieving goals of the office.

CLIENT

• Deliver services and/or products that create a culture which aims to meet or exceed customers' expectations in the business.
• Broaden the understanding of customer service delivery principles and provide specialist support to meet and exceed customers' expectations.

PEOPLE

• Attend learning initiatives to improve work quality and enhance own skills.
• Keep up to date with own area of expertise to develop and maintain own professional knowledge base in order to provide effective support and advice.
• Own and live up to company values.
• Participate in forums/discussions that positively contribute to knowledge improvement. 

TECHNICAL COMPETENCIES

• Campaign Management: Develops project plans based on available resources. Ensures customer requirements are met on time. Able to edit changes based on instructions.
• Digital Marketing Management: Demonstrates understanding of digital marketing terminology and practices. Understands the purpose and process to conduct market research. Demonstrates understanding of the role and use of technology in marketing. Understands the different types of media.
• Customer Experience Management: Understands customer journey mapping and touch point analysis process and concepts. Understands a customer life cycle. Able to explain the key metrics used when collecting information about customers and their experiences.
• Reporting and interpretation: Demonstrates understanding of how to compile/write reports. Understands the importance of working with stakeholders to understand reporting requirements. Understands how to gather data (electronically or manually) and process data for reporting purposes.