Division:  Product Development - 
Olympus Surgical Endoscopy, Surgical Devices, ENT, and System Integration (SI)
Job Purpose:
To drive product strategy, business development, and marketing execution across Olympus Surgical Endoscopy, Surgical Devices, ENT, and System Integration (SI) portfolios. The role focuses on translating market insights into strategic initiatives, supporting complex solution selling, and ensuring successful product positioning, innovation adoption, and integrated solution rollouts.
Main Tasks/Responsibilities:
Product Management & Lifecycle:

Manage the full product lifecycle from introduction to phase-out.
Define product positioning, segmentation, and pricing strategies.
Ensure alignment between global product strategy and local market requirements.
Drive portfolio optimisation and product mix to maximise growth and profitability.

Market Analysis & Business Development:

Conduct detailed market analysis, segmentation, and opportunity identification.
Monitor competitor activity, pricing strategies, and technological developments.
Identify and develop new business opportunities, particularly in surgical innovation and integrated solutions.
Develop robust business cases for new products, technologies, and SI solutions.

Marketing Strategy & Execution:

Develop and execute comprehensive marketing plans aligned with commercial objectives.
Drive targeted campaigns, promotions, and awareness initiatives.
Coordinate and manage participation in congresses, workshops, and industry events.

Sales Enablement & Support:

Partner closely with Sales Managers and Sales Representatives to support execution.
Provide product training, tools, and technical support to the sales team.
Support key customer engagements, particularly for complex capital and SI opportunities.
Equip the sales team with effective value propositions and solution-selling capabilities.

System Integration (SI) & Solution Development:

Support the development and commercialisation of integrated theatre solutions.
Collaborate with technical, project management, and service teams to design and position SI offerings.
Develop value-based propositions for hospital infrastructure and digital integration projects.
Support rollout and implementation of SI solutions in collaboration with cross-functional teams.

Product Launch & Innovation:

Lead and coordinate new product launches and rollouts.
Drive adoption of innovative surgical technologies and digital solutions.
Collaborate with global teams on pipeline products and innovation strategies.
Ensure effective market entry and uptake of new solutions.

Customer & Stakeholder Engagement:

Engage with surgeons, theatre teams, hospital management, and technical stakeholders.
Build and maintain relationships with Key Opinion Leaders (KOLs).
Support clinical education initiatives and workshops.
Gather and translate customer insights into actionable strategies.
Engaging with, building and maintaining relationships with the relevant clinical societies

Operational & Compliance Responsibilities:

Support accurate forecasting and demand planning.
Ensure compliance with regulatory, quality, and company standards.
Provide input into tender processes and strategic bids.
Maintain reporting on product performance and market insights.

Duties:

Drive product strategy and lifecycle management.
Support sales execution and complex solution selling.
Lead product launches and marketing initiatives.
Enable business growth through market development and innovation.