Join Indigo Brands, a leader in the personal care and beauty industry, where we create, market, and distribute globally recognised brands like Yardley, Lenthéric, Exclamation, English Blazer, and Gorgeous. As part of AVI Limited, we offer a fast-paced, innovative environment that values teamwork, excellence, and customer-centricity. At Indigo Brands, your contributions will be recognised, and you’ll have the opportunity to grow with a passionate team committed to success. With diverse career paths and a culture of collaboration, we foster an environment where everyone can thrive.

Why Join Indigo Brands?

• Industry Leadership: As a top cosmetics producer in Southern Africa, we lead with trusted, innovative brands.
• Collaborative Culture: We value teamwork and accountability, with every contribution driving success.
• Commitment to Excellence: Our high standards empower employees to achieve their best.
• Career Growth: We support professional development and offer diverse career paths.
• Accreditations: Indigo Brands is ISO accredited and boasts a five-star NOSA rating.         

Shape the Future with Us! A rewarding opportunity awaits a skilled Marketing Executive at Indigo Brands in Epping, Cape Town. In this role, you will be responsible to provide strategic leadership and direction across the Marketing, Consumer Insights, Permanent Merchandising and Trade Marketing functions. The successful candidate will play a pivotal role in aligning integrated marketing strategies with broader business objectives, ensuring sustainable brand growth, enhanced market positioning and measurable commercial success.              

Reporting Structure:

• Reports to: Managing Director
• Direct Reports: 3

Key Areas of Impact:
Business Strategy and Growth

• Develop and implement marketing and commercial strategies to drive revenue growth, profitability and market share.
• Identify consumer trends, market opportunities and competitor activity to maintain brand competitiveness.
• Align brand and category initiatives with business objectives, sales targets and operational capabilities.

Brand and Category Management

• Drive marketing activities and investment across priority brands and product categories.
• Implement integrated marketing campaigns across retail, trade, digital and consumer channels.
• Monitor brand, category and SKU performance to optimise profitability and market positioning.
• Ensure effective execution of campaigns and activations across all channels.
• Ensure brands remain relevant through consumer insights, innovation and market trends.

Commercial and Trade Marketing

• Collaborate with Sales, Supply Chain and Operations to execute commercially viable promotions and campaigns.
• Manage pricing, promotional strategies and A&P budgets to maximise ROI and profitability.
• Support forecasting, demand planning, retailer initiatives and annual category reviews to improve commercial performance.

Data Analysis and Innovation

• Analyse market, consumer, retailer and sales data to support strategic decision making.
• Monitor campaign effectiveness, promotional ROI and competitor activity.
• Support product innovation and new product development in collaboration with cross functional teams.
• Prepare and present performance and market insights reports to management.

Leadership and Team Development

• Provide cross functional leadership across Marketing, Sales, Supply Chain and Operations.
• Manage and develop team members to ensure achievement of KPIs and business objectives.
• Foster a collaborative, high performance and continuous improvement culture.

What It Takes to Succeed:
Experience that set you up for success:                       

• Minimum 10 years marketing experience of which 5 years at a Marketing Executive or Director level
• 8 – 10 years marketing experience within and FMCG or Retail industry

Qualifications and Certifications that will contribute to your success:

• Completed Marketing Degree or Diploma
• Business Related Degree will be advantageous

Additional Requirements that will enhance your impact for success:

• Commercial and financial acumen
• Managing media agencies and partnerships to deliver key consumer communication
• Analyse multiple data sources to deliver insightful strategies
• Leadership ability to direct immediate and cross functional teams
• NPD process - end to end
• Strong communication and influencing skills