At iStore, we don’t just sell technology — we create seamless digital experiences that convert. We’re looking for a data-driven, commercially minded eCommerce Analytics & CRO Specialist to turn insight into action and help optimise every step of the customer journey across our web and app platforms.

If you’re someone who can spot friction before others see it, translate data into clear opportunity, and influence real commercial outcomes — this role is for you.

What you’ll be doing

Own the data that drives performance

• Take full ownership of GA4 across iStore’s eCommerce environments, ensuring accurate tracking across web and app
• Build and maintain real-time dashboards that give clear visibility into performance across traffic, engagement, conversion, and revenue
• Deliver weekly and monthly reports with clear, commercially relevant insights — not just data

Understand how customers actually behave

• Lead on-site behaviour analysis using tools like Hotjar (or equivalent), reviewing session recordings, heatmaps, and user journeys
• Identify friction points across key journeys — from homepage through to checkout
• Conduct detailed funnel analysis to understand where and why customers drop off

Turn insight into optimisation

• Translate data into actionable recommendations that directly inform UX/UI improvements and CRO testing
• Partner with the Conversion Lead to develop structured, insight-led test briefs
• Support A/B testing processes, including post-test analysis and reporting on results and statistical significance

Track and improve conversion performance

• Monitor conversion rates across all markets and platforms, identifying risks and opportunities early
• Provide full-funnel visibility to highlight where revenue is being won or lost
• Support campaign and promotional analysis to measure true conversion impact

Build a culture of continuous improvement

• Maintain a structured insight and testing library to inform ongoing optimisation
• Ensure data integrity and proactively flag tracking or reporting issues

What you’ll need

Qualifications

• Degree or diploma in Marketing, Business, Information Systems, Statistics, or related field
• GA4 certification (highly advantageous)
• Additional certifications in analytics or behaviour tools (Hotjar, Microsoft Clarity, etc.) are a plus

Experience

• 2–4 years in digital analytics, CRO, or eCommerce insights
• Strong hands-on experience with GA4 (event tracking, funnels, custom reporting)
• Experience with heatmapping/session recording tools (Hotjar, Crazy Egg, or similar)
• Exposure to A/B testing and CRO methodologies
• Experience building dashboards (Looker Studio, Power BI, or similar)
• Familiarity with eCommerce platforms like Shopify or Magento is advantageous

What sets you apart

• You think commercially — not just analytically
• You’re detail-obsessed and care deeply about data accuracy
• You can turn complex data into simple, clear stories that drive action
• You’re naturally curious about customer behaviour and what drives conversion
• You’re proactive, self-managed, and comfortable working across teams
• You bring structure, clarity, and momentum to everything you do