- Johannesburg
- Salary: (Negotiable)
- Job Type: Permanent
- Sectors: General
- Reference: 79570
Vacancy Details
Employer: Unique Personnel
Job Summary
Responsible for the Marketing of the Home Entertainment (Audio and TV) business units and all aspects of Marketing – ATL, BTL, TTL, working in conjunction with supporting department in order to reach marketing objectives and goals
Key Roles & Responsibilities
Campaign Management
Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions, point of sale etc. BTL: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals.
Project Manage product launches in line with New Product Introductions.
Brief and manage Media agencies to develop optimal media strategies for NPI.
Brief and manage Creative agencies to develop local and/or adapt global creative for NPI
Manage PR + Digital agencies and develop key initiatives that will ensure maximum exposure is achieved with PR and Digital activities to enhance brand and product awareness.
Post campaign analysis and reporting to ensure maximum ROI.
Digital Marketing
Develop and manage all Digital Marketing activity together with the agency for the Home Entertainment business units.
Provide Digital Marketing specialist with all relevant digital assets to ensure the company com/za website is updated as per Product and NPI strategy.
Brief Digital Marketing specialist and Digital agency on digital requirements as per Product and NPI strategies, outlining objectives and targets.
Brief digital Marketing specialist, digital agency and PR agency on SNS requirements per Product, NPI and/or on an on-going basis.
Budget Management
Monthly management & up-dating of marketing budget plans for the assigned company assigned BU’s.
Overseeing total budget spend for the Home Entertainment Business unit.
Processing payments to agencies/ vendors for Marketing initiatives Following global procurement process to ensure maximum value received from initiatives and cost saving KPI’s met.
Develop overall yearly marketing plan and budget
Product Marketing
Collating and distributing product information and marketing campaign information to the sales team, to be filtered to the relevant accounts.
Events and Activation Management
Managing NPI, Consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies,
Ensure all elements of the show ie concept, idea generation, concept and collateral sign off, budget, stock, promoter briefing, giveaways, merchandising etc. are within the project time lines in order for the show to be successful.
Reporting
Provide reports and analysis as required
To prepare presentations, proposals, plans, contact reports as necessary.
Responsible for the Marketing of the Home Entertainment (Audio and TV) business units and all aspects of Marketing – ATL, BTL, TTL, working in conjunction with supporting department in order to reach marketing objectives and goals
Key Roles & Responsibilities
Campaign Management
Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions, point of sale etc. BTL: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals.
Project Manage product launches in line with New Product Introductions.
Brief and manage Media agencies to develop optimal media strategies for NPI.
Brief and manage Creative agencies to develop local and/or adapt global creative for NPI
Manage PR + Digital agencies and develop key initiatives that will ensure maximum exposure is achieved with PR and Digital activities to enhance brand and product awareness.
Post campaign analysis and reporting to ensure maximum ROI.
Digital Marketing
Develop and manage all Digital Marketing activity together with the agency for the Home Entertainment business units.
Provide Digital Marketing specialist with all relevant digital assets to ensure the company com/za website is updated as per Product and NPI strategy.
Brief Digital Marketing specialist and Digital agency on digital requirements as per Product and NPI strategies, outlining objectives and targets.
Brief digital Marketing specialist, digital agency and PR agency on SNS requirements per Product, NPI and/or on an on-going basis.
Budget Management
Monthly management & up-dating of marketing budget plans for the assigned company assigned BU’s.
Overseeing total budget spend for the Home Entertainment Business unit.
Processing payments to agencies/ vendors for Marketing initiatives Following global procurement process to ensure maximum value received from initiatives and cost saving KPI’s met.
Develop overall yearly marketing plan and budget
Product Marketing
Collating and distributing product information and marketing campaign information to the sales team, to be filtered to the relevant accounts.
Events and Activation Management
Managing NPI, Consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies,
Ensure all elements of the show ie concept, idea generation, concept and collateral sign off, budget, stock, promoter briefing, giveaways, merchandising etc. are within the project time lines in order for the show to be successful.
Reporting
Provide reports and analysis as required
To prepare presentations, proposals, plans, contact reports as necessary.
Candidate Requirements
Required ExperienceB Com Marketing/Diploma in Sales & Marketing
3 – 5 years related experience
Experience working in a fast-paced environment
Good knowledge of marketing, sales and general warehouse procedures
Proven track record in customer relations
MS Office at an advanced level.
Ability to use database for recording and reporting
Possession of a reliable vehicle and a valid driver’s license.
Required Competencies
Highly motivated with an outgoing personality with a focus on partner relationship building
Honesty, integrity and ethical conduct at all times
Ability to manage multiple accounts and partners
Communicate effectively, both orally and in writing
Able to meet all deadlines and targets for the department
Negotiation and administrative skills
Solid interpersonal and communication skills
Project management skills.
Strong presentation and writing skills.
Results oriented and self-motivated.
Strategic thinker and creative marketer
Attention to detail
Ability to work well under pressure and within tight deadlines.
Willingness and ability to travel nationally and internationally when required
Ability to multi-task on a number of various tasks at hand
Educational Requirements
BCom Marketing or BCom Management
Travel requirements
Minimal travel
Travel for business meetings within the Gauteng and SA provinces.
May have to attend Adhoc regional and Global conferences, however this varies per year.
Travel request mainly to Seoul-Korea and Dubai.
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