To change people’s lives for the better through wellness. We are passionate about supporting people to lead healthy fulfilled lives by providing a space where they can focus on their physical, mental and social well-being.

Our mission is to create an environment where wellness works for everyone. At Virgin Active wellness is not just about fitness- it’s about creating real experiences that support members in their holistic health journey.

We provide a luxury wellness environment that fosters personal growth, community, and transformation. Our approach is accessible, inclusive, and built on the foundation of social wellness. We operate as a full-time onsite function - because we believe the best ideas come to life when we’re collaborating in person, sharing thoughts, and building together.

Our wellness offering is built on core pillars which define who we are and how we deliver on our promise:

1. Refreshing Real Experiences: Authentic, engaging experiences that inspire lasting
2. Holistic Wellness: A comprehensive approach integrating fitness, mental health, nutrition, and recovery.
3. Curated Guidance and Progress: Personalized coaching and programs to support sustainable progress.
4. Communities Without Conformity: Diverse, welcoming environments where everyone feels

The purpose of this role is to execute the national sales strategy across the area, ensuring strong leadership, planning, and support to achieve club sales units and revenue targets.

The role drives performance through strong leadership, structured activity, people and performance plan.

A day in the life of… (Your Duties & Responsibilities…)

Sales Performance & Delivery

• Drive achievement of area sales budgets (net member movement & revenue) across all clubs.
• Translate national strategy into clear, actionable plans at club level.
• Monitor daily, weekly, and monthly performance and intervene quickly to close gaps.

Activity & Performance Management

• Ensure consistent activity management across all clubs (leads, calls, appointments, conversions).
• Hold Sales Managers accountable to clear KPIs, standards, and routines.
• Implement structured performance management (targets, reviews, corrective action where required).
• Support clubs through opening lucrative business building opportunities within the relative catchment area.

Coaching, Training & Capability Building

• Coach Sales Managers to improve sales leadership, execution, and team performance.
• Drive in-club coaching, ensuring training is applied and embedded to standard.
• Standardise and scale best-practice sales behaviours across the area.

Recruitment, Talent & HR Discipline

• Take accountability for recruitment, selection, and onboarding of Sales Managers and consultants.
• Build a strong talent pipeline and succession plan across clubs.
• Ensure HR policies, performance processes, and conduct standards are consistently applied.

Culture & Leadership

• Build a high-performance, accountable, and disciplined sales culture.
• Reinforce expectations around urgency, professionalism, and execution excellence.
• Align all teams to the Social Wellness / 2nd Space value proposition.
  

Member-Centric Growth

• Ensure sales teams drive quality onboarding and early member engagement.
• Monitor and improve retention drivers through better sales behaviours.
• Use member insights to influence long-term value, not just acquisition.

Reporting & Insights

• Provide clear, data-driven reporting on performance, risks, and opportunities.
• Use insights to guide decision-making and prioritise actions.
• Ensure accuracy and discipline in all sales systems and reporting tools.

We’d like you to have… (Attributes)

• Commercially astute with a strong focus on achieving targets and driving regional growth
• Customer-centric mindset with a passion for delivering exceptional, service-led experiences
• Ability to drive consistency and execution across multiple clubs and teams
• High level of accountability, ownership, and orientation results
• Adaptable and resilient, with the ability to perform in a fast-paced, target-driven environment
• Strategic thinker with the ability to identify opportunities and implement improvement initiatives
• Effective communicator with strong interpersonal and stakeholder management skills

We’d love you to have… (additional skills)

• The ability to be agile 
• The ability to be collaborative
• High Interpersonal skills (EQ)