We are building a performance-driven health brand with strong retail presence and are looking for someone to lead our influencer and community strategy.

This role will focus on building a scalable network of creators, athletes, and brand advocates to drive awareness, content, and retail demand.

Key Responsibilities:

• Identify, recruit, and manage influencers and brand ambassadors
• Coordinate product seeding and ongoing relationships
• Generate and manage user-generated content (UGC)
• Brief influencers in line with campaign messaging
• Work closely with the content and marketing team to turn UGC into high-performing content
• Collaborate with our activations team to capture real-world content
• A growing network of active creators
• Consistent flow of authentic content
• Strong link between influencer activity and retail demand
• This is a growth-focused role with significant opportunity to build and scale a core marketing channel.