We are looking for a hands-on Employer Branding & Communications Specialist to join our Recruitment team on a 6 month contract.

This role will focus on building and launching a clear Employer Value Proposition (EVP) for Core Group and iStore, and bringing it to life across both external and internal channels.

You will be responsible for how we show up to candidates and how we communicate with employees; from the content we create, to the stories we tell, to the consistency of our messaging across the business.

This is a build role. You will be creating structure where there is currently very little, and you will need to be comfortable working in a hands-on, execution-focused way.

This role sits within Recruitment and is focused on supporting hiring outcomes, not just marketing activity.

Key Responsibilities

EVP Development

• Work closely with Recruitment, HR and business leaders to define the Core Group EVP
• Conduct interviews and gather insights from employees, managers and leadership
• Identify key themes around why people join, stay and leave
• Develop clear EVP pillars and messaging that reflect the reality of the business
• Build a practical EVP toolkit that can be used by recruiters and hiring managers

Employer Branding (External)

• Build and manage our employer brand presence, primarily on LinkedIn 
• Create and post content on a consistent weekly basis (non-negotiable)
• Develop employee stories, “day in the life” content and culture-focused posts
• Improve how we position and write job adverts
• Ensure consistent tone and messaging across all recruitment content

Content Creation (Core Focus)

• Write, design and publish content across platforms
• Capture real content in the business (stores, head office, career days, events)
• Create simple, clean visuals and templates (Canva or similar)
• Turn day-to-day business activity into relevant, engaging content

Internal Communications

• Build a simple, effective internal communications structure
• Establish a monthly communication rhythm
• Draft and manage internal updates, announcements and key business communication.  
• Support leadership communication where required
• Create internal CI templated
• Align internal messaging with EVP and employer brand

Recruitment Campaign Support

• Partner with recruiters on priority roles and hiring campaigns
• Support store hiring, tech roles, Africa recruitment and graduate pipelines
• Build targeted campaigns to improve attraction for hard-to-fill roles

Reporting & Optimisation

• Track content performance and engagement
• Monitor impact on applications and hiring pipelines
• Adjust content and approach based on what is working

Minimum Requirements

• 2–4 years experience in Employer Branding, Marketing or Communications
• Strong writing ability (non-negotiable)
• Experience managing LinkedIn or similar platforms professionally
• Basic design capability (Canva, Adobe or similar)
• Comfortable working in a fast-paced, hands-on environment
• Able to manage multiple stakeholders and priorities

Advantageous

• Experience working closely with Recruitment or HR teams
• Exposure to retail or consumer-facing environments
• Experience across multiple regions or markets
• Video or short-form content creation skills

Key Attributes

• Hands-on and delivery-focused
• Strong storyteller 
• Able to work in an unstructured environment and build from scratch
• Practical and solutions-driven

What Success Looks Like in this role.

• Delivered a clear, practical EVP that is actively used by the business
• Established a consistent employer brand presence 
• Improved the quality and impact of recruitment content
• Built a simple, effective internal communications rhythm
• Contributed to stronger attraction of talent across key roles and regions
• Report  of ROI