Dealer Principal (Automotive - OEM) (JB6021)
Ermelo, Mpumalanga
Negotiable (dependent on experience) Benefits include: Medical aid, provident fund, and company vehicle
Permanent

Seeking a driven and commercially minded Dealer Principal to take full ownership of dealership operations within a multi-brand automotive environment.
This role is ideally suited to a strong used car sales manager or senior automotive leader with OEM dealership experience who is ready to step into a Dealer Principal position and take responsibility for overall business performance.
The successful candidate will be responsible for driving profitability, managing dealership operations, leading teams, and ensuring strong customer satisfaction and brand alignment.

Minimum Requirements:
Matric / Grade 12 (essential)
Relevant qualification in Business Management, Sales, or Automotive Management (advantageous)
5–8 years’ experience in the automotive industry with a strong focus on used vehicle sales
Proven experience managing used car sales operations within an OEM dealership environment
Strong leadership experience managing sales and operational teams
Proven track record of achieving sales targets and driving profitability
Strong commercial and financial acumen
Valid driver’s licence

Duties and Responsibilities:
Dealership Management & Profitability
Take full responsibility for dealership performance, profitability, and operational efficiency.
Drive revenue growth across used vehicle sales and related business units.
Monitor financial performance, budgets, and cost control measures.
Sales Leadership & Performance Management
Lead and manage the sales team to achieve targets and maximise profitability.
Drive used vehicle sales performance, stock turn, and margin optimisation.
Implement sales strategies aligned with OEM standards and market demands.
Operations & Team Management
Oversee all dealership departments, ensuring alignment and operational efficiency.
Lead, develop, and manage staff across sales and support functions.
Drive a high-performance culture and ensure accountability across teams.
Customer Experience & Brand Management
Ensure high levels of customer satisfaction and CSI performance.
Maintain OEM standards across all dealership operations.
Handle escalated customer queries and ensure effective resolution.
Strategic Growth & Business Development
Identify opportunities to grow market share within the region.
Drive marketing initiatives and local business development strategies.
Build strong relationships with customers, suppliers, and OEM stakeholders.

What’s in it for you?
Opportunity to step into a Dealer Principal role within an established dealership
Clear career progression for a high-performing automotive sales leader
Competitive salary with benefits including medical aid, provident fund, and company vehicle
Leadership role with full operational responsibility
Exposure to strategic decision-making and business growth


Please do not apply using Scanned CVs, no supporting documentation is required at this point, this will be requested later.

IMPORTANT: We specialize in specific niche fields. Regret that we are unable to provide assistance for any fields outside of this scope. Fields can be viewed on our website.

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Equal opportunity: All backgrounds are welcomed, with no bias. All are considered based on requirements.
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