Purpose of the job

The Marketing Manager is responsible for leading the overall brand marketing and trade marketing strategy of the organisation, overseeing brand portfolios, marketing teams as well as strategic initiatives to achieve business growth, market expansion, and market leadership. The aim of this role is to ensure alignment between corporate strategy, brand strategies and commercial objectives.

General Duties

1.     Strategic & Commercial Drivers

·         Marketing Strategy and Leadership - Provide strategic direction and leadership for the entire marketing
          function, ensuring it delivers sustainable growth while remaining aligned with the company’s long-                  term business objectives.

·         Brand & Category Portfolio Leadership - Provide strategic oversight of the organisation’s brand and
          product portfolio and ensure that each brand is managed effectively.

·         Innovation and Long- Term Market Development -

·         Packaging Compliance - The Senior Brand Manager oversees the strategic development and
          compliance of product packaging to ensure it effectively communicates the brand proposition, supports
          product differentiation, and meets all regulatory and corporate standards.

·         Market Expansion (Exports) - Develop and oversee brand growth strategies in export markets to
          ensure strong brand positioning and sustainable market expansion.                                    

2.     Demand Creation & Market Execution

·         Market Research - Ensure effective research process coordination to inform all brand strategy,
          positioning, innovation and messaging.

·         Stakeholder Engagement - Develop and maintain strong relationships with internal and external
          stakeholders.

·         Public Relations and Corporate Positioning (Internal & External) - Manage the organisation's corporate
          communication strategy and public relations initiatives on key channels (incl. product brands) to
          ensure a consistent, credible and positive representation of the company and its product brands. As
          the primary corporate spokesperson, the role represents the organisation in media engagements,
          public events, interviews, and official communications.

·         Trade Marketing Management and Retail Execution - Manage and coordinate the trade marketing
          strategy and sales execution in various retail, informal or wholesale channels. The role focuses on
          ensuring retail compliance, brand visibility, sales team ground support (POS, Adhoc promotions, trade
          shows, product launches and promotional sales drives) as well as market intelligence (price survey,
          trade visits and sales rep scoring).

·         Consumer Insights and Market Intelligence - Ensure that marketing strategies are informed by
          consumer insights and market intelligence.      

3.     Operational & Support Functions

·         Budget and Resource Management - Manage the overall marketing budget and ensure effective
          allocation of resources.

·         Departmental Governance and Company Audits - Ensure strong governance, compliance, and
          accountability within the marketing function through regular audits and performance reviews.

·         Team Leadership & Capability Development - Lead and develop a high-performing marketing team.

·         Strategic Ownership of Corporate Identity – being the custodian of the company’s corporate identity
          and brand architecture, ensuring that all brand and corporate communications adhere to approved
          visual and messaging standards.

·         Performance Monitoring (Brand & Category) - Assessment of marketing investment as well as value
          creation for the brand and overall commercial objectives of the company.  Using data analytics to
          measure brand performance and adjust strategies.

·         CSR & Donations - Lead and manage corporate social responsibility initiatives that align with the
          company’s social impact objectives.

·         Executive Reporting - Prepare and present marketing performance reports to senior leadership and
          executive committees.

·         Project Management - Lead and coordinate marketing projects such as product launches, campaigns,
          brand redesigns, innovation projects, and research initiatives.

·         Cross Collaboration Alignment - Ensure alignment between marketing and key internal departments
          such as sales, operations, production, finance, and executive leadership.                            

4.      General

·         Any Ad-hoc tasks assigned by Management.