External Sales Representative

Johannesburg
Salary: (Negotiable)
Job Type: Permanent
Sectors: General
Reference: 79430

Apply before May 07 2026 | 31 Days left

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External Application

Vacancy Details

Employer: Unique Personnel

Industry Food and Beverage
Job Description

We are seeking a dynamic and results driven External Sales Representative to join our team in the Food and Beverage industry As an External Sales Representative you will be responsible for driving sales growth acquiring new clients, and maintaining strong relationships with existing customers

Responsibilities

Develop and implement sales strategies to achieve revenue and growth targets

Identify and target potential customers and generate new business leads

Conduct sales presentations and product demonstrations to showcase our food and beverage offerings

Negotiate and close sales deals to meet quotas and sales goals

Collaborate with the marketing team to develop promotional materials and campaigns

Provide excellent customer service by addressing client inquiries following up on orders and resolving any issues in a timely manner

Keep abreast of industry trends competitive activities and market opportunities to adjust sales strategies accordingly

Prepare sales reports and forecasts to track performance and identify areas for improvement

Represent the company at industry events, trade shows and networking opportunities

Key Skills

Proven track record of success in sales with a strong ability to prospect, negotiate and close deals

Excellent communication and interpersonal skills to establish rapport with clients and internal stakeholders

Knowledge of food and beverage products and industry trends

Strong business acumen and decision making skills

Ability to work independently and efficiently manage your time to meet deadlines

Flexibility to travel to meet clients and attend events as needed

Proficiency in MS Office and CRM software for sales tracking and reporting

If you are a motivated and passionate sales professional with a background in the Food and Beverage industry we invite you to join our team as an External Sales Representative

Candidate Requirements

Industry Food & Beverage
Inherent Requirements

Role Overview

The External Sales Representative in the Food and Beverage industry is responsible for driving sales of the companies products to external clients such as restaurants cafes

grocery stores and other businesses in the food and beverage sector. This role involves building and maintaining relationships with clients promoting new products and achieving sales targets

Key Responsibilities

Develop and implement a sales strategy to drive revenue growth and expand market share
Identify and target potential clients in the food and beverage industry including restaurants cafes and other businesses

Conduct sales presentations and product demonstrations to showcase the features and benefits of the companys products

Negotiate contracts pricing and terms of sale with clients to secure deals and maximize profitability

Collaborate with internal teams such as marketing and supply chain to ensure seamless delivery of products to clients

Monitor industry trends, competitor activities, and market conditions to identify opportunities for growth and innovation

Key Skills and Competencies

Strong communication and interpersonal skills to build relationships with clients and effectively convey product information

Proven track record of achieving sales targets and driving revenue growth in the food and beverage industry

Excellent negotiation skills to secure profitable deals and maintain long-term partnerships with clients

Ability to work independently and prioritize tasks to meet deadlines and achieve sales objectives

Knowledge of food and beverage products, market trends, and industry regulations to provide expert advice to clients

Proficiency in sales software and CRM systems to track sales activities manage leads and generate reports for management

Overall the External Sales Representative in the Food and Beverage industry plays a crucial role in driving sales expanding market reach and building strong relationships with clients to ensure the company's products are well positioned in the market This position requires a blend of sales acumen industry knowledge and relationship building skills to be successful in achieving sales targets and driving growth

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