Optimi is looking for a proactive and results-oriented Digital Marketing Specialist to join a high-performing marketing team committed to innovation, growth, and creativity. The ideal candidate must be passionate about digital campaigns that influence brand success and customer engagement while working in an inclusive and fast-paced environment. The successful candidate will also be expected to contribute to the development of digital strategies and support their effective implementation.

REQUIREMENTS

• Grade 12 (Essential)
• Diploma or Degree in Marketing, Digital Marketing, or a related field (Essential)
• Minimum of 5 years’ experience in a similar digital marketing role
• MS Office Suite
• CRM systems
• Digital marketing tools (Google Ads, Analytics, SEO platforms, email marketing tools, social scheduling software)
• Excellent English (spoken and written) Additional languages are a plus
• Professional, active social media presence

DUTIES

• Plan and execute monthly email and SMS, campaigns
• Schedule, track, and optimise digital marketing platform performance
• Manage campaign budgets and reporting
• Lead the division’s Google marketing strategy
• Execute demand generation campaigns through Google Ads and SEO projects
• Report on ROI and performance analytics
• Maintain and improve search engine presence
• Own and execute the social media strategy across Facebook, Instagram, LinkedIn.
• Plan, schedule, and track campaigns
• Manage performance, engagement, and ad budgets
• Stay on top of trends and platform changes
• Conduct ad hoc updates and audits to websites and microsites
• Ensure uptime, speed, and optimal performance
• Perform regular maintenance and SEO audits
• Contribute to internal marketing initiatives
• Support reporting, PR submissions, and stakeholder updates
• Actively collaborate with sales teams to align on goals and results

The position is based in Centurion.

Should you not receive a call from us within 14 days, please consider your application unsuccessful.