Role Purpose:

The Marketing Associate is responsible for supporting the execution of Merchant West’s marketing initiatives to enhance brand visibility, generate leads, and support business growth. The role involves assisting with marketing campaigns, content creation, digital marketing activities, and coordination of marketing projects across the business.  The Marketing Associate works closely with sales and business units to ensure alignment between marketing efforts and business objectives, contributing to effective client engagement and the promotion of Merchant West’s value proposition in the market.

Main Accountabilities:

1. Marketing Campaign Execution and Support

• Assist in the planning and execution of marketing campaigns across various channels.
• Ensure campaigns are delivered on time and aligned with business objectives.
• Support campaign tracking and performance measurement.

2. Content Development and Brand Management

• Assist in creating marketing content, including presentations, social media, and marketing materials.
• Ensure all content aligns with Merchant West brand guidelines.
• Support consistency in messaging across all marketing channels.

3. Digital Marketing and Online Presence

• Support digital marketing activities, including social media, email campaigns, and website updates.
• Monitor digital engagement and campaign performance metrics.
• Assist in improving online visibility and brand awareness.

4. Lead Generation and Business Support

• Support lead generation initiatives through marketing campaigns and activities.
• Collaborate with sales teams to ensure alignment between marketing and business development.
• Assist in tracking and reporting on lead generation effectiveness.

5. Stakeholder Coordination and Marketing Support

• Coordinate with internal teams and external suppliers on marketing initiatives.
• Support events, campaigns, and promotional activities.
• Ensure effective communication and coordination of marketing activities.

6. Reporting and Marketing Analytics

• Assist in preparing marketing reports and performance dashboards.
• Track campaign effectiveness and provide insights for improvement.
• Ensure accurate and timely reporting to management.

7. Process Improvement and Marketing Efficiency

• Identify opportunities to improve marketing processes and campaign effectiveness.
• Support implementation of marketing tools and systems.
• Contribute to continuous improvement within the marketing function.

Qualifications:

• Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.
• Relevant certification in digital marketing or marketing analytics would be advantageous.

Experience:

• 2–4 years in marketing, digital marketing, or communications within a financial services or corporate environment.
• Supporting marketing campaigns, content creation, and brand initiatives.
• Working with digital platforms such as social media, email marketing, and websites.
• Familiarity with CRM systems and email marketing platforms (Advantageous)
• Preparing marketing reports and performance insights (Advantageous)

Skills

• Marketing campaign coordination and execution
• Content creation and brand alignment
• Digital marketing and social media management
• Lead generation and campaign support
• Marketing analytics and reporting
• Marketing tools and platforms utilisation
• Stakeholder coordination and communication
• Event and campaign support.

Competencies:

• Creativity and innovative thinking
• Attention to detail and accuracy
• Communication and interpersonal skills
• Collaboration and teamwork
• Accountability and ownership
• Organisational discipline and prioritisation
• Adaptability and responsiveness
• Results orientation and delivery focus.