1. Role Purpose

An External Sales representative drives revenue by proactively prospecting, visiting clients and closing deals within a defined territory. This field-based roles requires a self-starter with excellent relationship building, negotiation and product knowledge skills, typically requiring 3 – 5 years of experience, a valid drivers license and a hunter mentality.

2. Key Responsibilities

• Business Development: Actively prospect, cold-call, and secure new customers to expand the company’s market share.
• Client Relationship Management: Maintain and grow relationships with existing accounts through regular site visits and personalized service.
• Sales Presentations: Conduct face-to-face meetings and product demonstrations to educate clients on features and financial benefits.
• Negotiation & Closing: Negotiate pricing, terms, and contracts to secure profitable deals and meet monthly/annual sales targets.
• Market Intelligence: Monitor industry trends, competitor activity, and market conditions to adapt sales strategies.
• Reporting: Maintain accurate records of all leads and customer interactions in a CRM system, and submit regular sales activity and pipeline reports

• Contribute to periodic management reports on stock, cash flow and cost control.