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https://forms.monday.com/forms/3be821d3b31586fd5fe938f4b0d34b46?r=use1

Our client is a New York-based home care agency dedicated to providing responsive, reliable, and compassionate care. Their goal is to ensure every patient receives personalized attention, continuity of care, and access to professional caregivers who are committed to supporting wellness and independence at home.

The Social Media & Marketing Specialist will manage client’s digital presence with the goal of generating patient leads and recruiting home attendants, while strengthening brand visibility within the community. 

Primary responsibilities include:

• Developing and executing social media and digital marketing campaigns focused on patient acquisition and caregiver recruitment
• Creating and publishing content across platforms including Facebook, Instagram, and LinkedIn
• Running paid social media campaigns to generate consultation requests and caregiver applications
• Monitoring and responding to messages, comments, and inquiries from prospective patients, families, and job applicants 
• Managing lead generation campaigns, including Facebook lead forms and social media inquiries
• Tracking campaign performance and reporting on metrics such as inquiries, engagement, and conversions

Additional responsibilities include:

• Supporting broader marketing initiatives, including promotional campaigns and community outreach
• Creating educational content related to homecare services, senior care, and caregiver support
• Highlighting caregiver stories and agency culture to support recruitment efforts
• Monitoring and managing the agency’s online reputation, including responding to reviews and feedback
• Coordinating with internal staff to ensure timely follow-up on patient inquiries and caregiver applicants
• Additional marketing and social media responsibilities to be determined based on operational needs