Role Overview

High-impact, revenue-generating role focused on expanding market presence of premium Malawian Arabica coffee
Drive growth across South Africa and key international markets (Middle East, Asia, Europe)
Engage stakeholders across the full value chain—from producers to executive decision-makers
Operate confidently in both technical (cupping/product) and commercial (boardroom/deal-making) environments
Act as a credible, articulate brand ambassador with strong commercial acumen

Core Responsibilities
Market Expansion & Revenue Growth

Drive aggressive market penetration locally and internationally
Identify and secure high-value clients (specialty roasters, cafés, distributors, bulk buyers)
Develop and manage a strong, conversion-focused sales pipeline
Deliver consistent and sustainable revenue growth

Strategic Sales Execution

Lead full sales cycle: prospecting, engagement, negotiation, and closing
Conduct high-level product presentations and cupping sessions
Position Malawian Arabica as a premium, differentiated product
Structure and negotiate long-term, value-driven commercial agreements

Brand & Origin Positioning

Elevate global perception of Malawian Arabica coffee
Represent the brand at international trade shows and industry events
Develop and communicate compelling origin and quality narratives
Strengthen brand positioning in competitive global markets

Relationship & Stakeholder Management

Build and maintain strong relationships with key decision-makers and buyers
Engage industry influencers and strategic partners
Act as a trusted advisor on sourcing, trends, and product positioning
Maintain long-term client partnerships

Market Intelligence & Strategy

Monitor global market trends, pricing, and competitor activity
Analyse data to identify growth opportunities
Translate insights into actionable business strategies
Enhance market competitiveness and share