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External Sales Representative

  • Johannesburg South
  • Salary: (Negotiable)
  • Job Type: Permanent
  • Sectors: Automotive
  • Reference: 79374

Apply before Apr 24 2026 | 31 Days left

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External Application

Vacancy Details

Employer: Unique Personnel

Reports to:

Sales Director

Purpose:

To drive increased sales through new business development and building strong customer relations

Key Areas of Responsibility:
General Description:

The External Sales Representative will be responsible for managing existing customers, acquiring new ones, and fostering strong relationships by providing technical support, addressing complaints, and resolving warranty claims

GP Target and Budgeted Figures

Achieve gross profit margins of 27% and PBIT of 10% against the previous year.
Submit weekly market analysis reports, including competitor activity and feedback.

Grow Market Share with Current Customers

Grow Deltec market share by 20%.
Increase overall sales by 20%.
Expand automotive sales by 20%.
Strengthen presence in the renewable energy sector.

Reduction of Branch Warranty Claims

Ensure warranty claims are minimized.
Ensure claims adjudication is concluded within 48 hours of receipt.

Reporting

Maintain weekly 4DX reporting.
Maintain weekly call reports.
Maintain weekly call plans.
Report on customer visits as per the allocated customer list.

Customer Relations

Optimise relationships between customers and internal stakeholders.
Maintain visibility on customer credit limits.
Provide product training to customers.
Visit customers as per the call cycle.
Maintain debtor days below 45 days by taking ownership of assigned accounts.

Candidate Requirements

Qualifications and Minimum Requirements:

National Senior Certificate/ Equivalent qualification
Electrical Engineering/ Auto-electrical qualification would be an advantage
At least 4 years of experience in a similar position
Knowledge of the battery and renewable energy sectors
Knowledge of the automotive replacement parts market
Proven track record of success in achieving sales targets, driving revenue growth, and expanding market share
Strong understanding of market dynamics, customer needs, and competitive landscape
Excellent negotiation, communication, and interpersonal skills, with the ability to influence sales
Proficiency in CRM software, sales analytics tools, and Microsoft Office suite
Willingness to travel as needed to meet with clients, attend industry events, and support sales initiatives
Strong business acumen, analytical skills, and problem-solving abilities
Commitment to customer satisfaction and building long-term relationships with key accounts

Specific Knowledge and Skills Required:
Knowledge:

Strong understanding of the mining and automotive industries, including market dynamics, customer needs, and competitive landscape
CRM System, sales analytics tools, and Microsoft Office & PowerPoint.

Skills:

Build profitable relationships
Attention to detail
Good customer service
Professional communication and people skills at all organizational levels, demonstrating an ability to develop and grow good customer and internal relationships, and is detail-oriented
A passion for selling and generating new business
Strong negotiation skills with good commercial acumen
A result-oriented problem solver, with proven numeracy and computer literacy (MS Office)

Job-Specific Character Traits Required:

Sense of urgency for goal achievement
Varied activities with multiple, simultaneous projects
Multi-tasking in a fast-paced environment
Results focus on where idea generation, innovative, and creative problem-solving drives results
Rapport and relationship building focused on achieving results
Engage the commitment of others
Problem-solving orientation
Risk-taking
Action-oriented and somewhat collaborative decision-making
Quick decision-making in response to changing conditions
Extroverted, confident, enthusiastic, persuasive Influences, stimulates others to action
Collaboration focused on results
Authoritative leadership based on generalist expertise, knowledge of systems
Directive leadership to ensure business results are achieved

Behavioural Attributes:

Well-organised
Self-motivated
Sales-driven

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About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

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