- Western Cape Remote
- Salary: Market Related
- Job Type: Permanent
- Sectors: Advertising Marketing Consulting
- Benefits: Laptop & IT accesssories
- Reference: 1862
Vacancy Details
Employer: Crayon Technologies (Pty) Ltd
How you'll role
The Marketing Manager will be at the helm of developing and leading marketing strategies that enhance lead generation, support business development, and boost sales growth. This role is integral in aligning marketing activities with sales goals, steering team performance, and optimising marketing investments to produce significant business outcomes. With a focus on strategic leadership over operational tasks, you'll drive marketing initiatives that resonate across global markets.
What you'll do
- Establish and manage a marketing-led lead qualification process to convert marketing leads into sales-ready opportunities
- Collaborate with internal teams and external partners to support lead qualification and pipeline development
- Evaluate current marketing team structure and processes to improve effectiveness
- Develop and execute high-impact marketing strategies and thought leadership initiatives
- Identify new market opportunities and positioning strategies to enhance brand presence
- Lead and oversee business development and marketing functions to align with growth objectives
- Align marketing and business development strategies with sales goals to strengthen the revenue pipeline
- Monitor and analyse marketing performance and optimise investments for scalable success
- Lead, mentor, and develop the marketing team to foster innovation, accountability, and collaboration
Required Skills
- Hubspot: 7 to 8 years
- B2b Marketing Strategy: 7 to 8 years
- Revenue-Driven Marketing: 7 to 8 years
Candidate Requirements
What you'll need
- 8+ years experience in B2B technology marketing
- Proven expertise in Account-Based Marketing (ABM) strategies
- Experience in digital demand generation and pipeline marketing
- Hands-on experience with CRM and marketing automation tools (Microsoft CRM and HubSpot preferred)
- Experience supporting global field marketing programs and events
- Strong analytical skills with a performance-driven mindset
- Excellent collaboration skills to work closely with sales, business development, and leadership teams
- Experience managing global or multi-regional marketing initiatives (US, Europe, and Africa)
- Demonstrated success in pipeline generation and revenue-driven marketing programs
- Strong leadership and team development capabilities
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