Product Manager

Purpose of the job:

This Product Manager role is specifically focused on auto electrical parts. The ideal candidate will have extensive experience managing the full product lifecycle of automotive electrical components, from planning to execution, including sourcing, pricing, marketing, and support. They should possess deep knowledge of the automotive aftermarket and be familiar with a wide range of electrical parts such as alternators, starters, ignition coils, voltage regulators, wiring harnesses, relays and fuses, battery cables and terminals, sensors, switches, lighting and electronic control units.

Key Performance Indicators (KPI):

Key responsibilities include determining product specifications, sourcing components locally and internationally, negotiating with suppliers, developing competitive pricing strategies, overseeing product development and testing, and coordinating with cross-functional teams. The candidate should also be capable of creating targeted marketing plans, supporting sales teams with technical product knowledge, managing customer feedback, and conducting market research to identify trends and opportunities for innovation.

• Implement the long-term strategy of the product and create product road map
• Prepare product documents including Market Requirement Documents and product use cases to drive product activity
• Develop pricing strategies and product policies
• Determine product packaging solutions
• Negotiate with suppliers
• Oversee product development
• Manage and communicate with cross functional teams

Product Marketing

• Develop product marketing plan and event campaigns to generate product awareness and plan product launch or road shows
• Liaise with internal and external resources to promote product
• Support sales and marketing with the necessary product knowledge and technical expertise conduct product presentations
• Develop sales tools and sales training material
• Provide input for marketing collateral development
• Supply sales with latest research and marketing information
• Implement marketing plan in conjunction with all departments
• Drive ongoing improvement in sales and profitability

Customer and End-User Support

• Manage product-related support, feedback and inquiries from users through customer and branch visits
• Co-ordinate market research to track customer and end-user feedback
• Monitor product inventory
• Use market feedback to inform product refinements and ongoing development

Research and Analysis

• Research and analyze market conditions
• Identify key competitor and consumer trends
• Articulate market requirements and opportunities
• Identify opportunities for product innovation and product enhancements
• Work with research regarding product development

Qualifications and Experience:

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• Bachelor’s degree or equivalent
• Post graduate degree would be an advantage
• Previous product management or related experience

Knowledge Skills and Abilities:

• Independent, self –motivated and ability to solve problems
• Computer literate in MS Office and advanced Excel
• Strong communication and organizational skills
• Purchasing and product management experience in the automotive aftermarket is a key requirement
• Quantitative and business analysis skills
• Knowledge of marketing principles and practices
• Knowledge of business and management principles and practices
• Project management skills
• Presentation Skills
• Customer orientation