The Digital Marketing & Performance Specialist is responsible for managing and optimising the organisation’s digital presence across multiple brands and platforms. This role combines website management, digital marketing, paid media, reporting, and creative support to drive brand consistency, user engagement, and revenue growth.
The position plays a key role in ensuring all digital channels are up to date, optimised for performance, and aligned with business objectives, with a strong focus on direct bookings, lead generation, and measurable return on investment.
Key Responsibilities
1. Website Management & Optimisation

Manage and maintain multiple brand websites, ensuring all content is accurate, current, and visually aligned with brand standards
Perform front-end updates, including content changes, images, banners, promotions, and service information
Ensure consistency in branding, messaging, and user experience across all digital platforms
Implement and maintain basic on-site SEO, including:

Meta titles and descriptions
Image optimisation
Content structuring for improved search visibility

Continuously optimise websites to support direct enquiries, bookings, and lead generation

2. Digital Presence & Social Media Support

Monitor and evaluate overall digital presence across platforms
Provide regular highlight reports on social media activity and digital performance
Identify gaps, inconsistencies, or areas requiring updates
Recommend improvements to ensure all digital platforms remain relevant, active, and aligned with business goals
Track general online visibility and performance trends

3. Reporting & Performance Analysis

Produce weekly performance reports with a focus on revenue and direct booking trends
Analyse booking behaviour, conversion trends, and digital performance metrics
Provide insights on:

Performance trends over time
Opportunities for growth
Areas requiring improvement

Deliver actionable recommendations to support business decision-making

4. Paid Media & Campaign Management

Plan, execute, and optimise paid media campaigns across platforms such as:

Google Ads
Meta (Facebook and Instagram)

Manage campaign budgets and ensure efficient allocation of spend
Conduct keyword research and audience targeting to improve campaign performance
Optimise ad copy, creatives, and landing page alignment
Monitor and improve conversion rates, lead quality, and return on ad spend (ROAS)
Support lead generation initiatives, including campaigns for events, conferencing, and bookings

5. Creative & Content Support

Provide photography and visual content support when required
Capture content for marketing, internal communications, and brand storytelling
Support internal events and brand-related shoots
Assist with the creation and curation of digital content aligned with brand identity