Role Overview - Large Property Organisation is seeking a dynamic, commercially minded Retail Marketing Manager. This is a hybrid role that combines traditional retail marketing (driving footfall and brand awareness) with aggressive revenue generation.

Unlike traditional marketing roles that focus solely on brand awareness, the ideal candidate possesses a "hunter" mentality. They must be comfortable proactively selling exhibition space, negotiating hard on sponsorship deals, and viewing every square meter of common area as a monetizable asset.

The Core Mandate: - The successful candidate is expected to monetize the portfolio's common areas and digital assets to generate "Non-GLA" (Non-Gross Lettable Area) revenue. The core performance metric is financial: the individual must generate non-GLA revenue equivalent to at least double (2x) their total cost to company.

Key Performance Areas (KPIs)

Non-GLA Revenue Generation (Commercial Mandate)

• Target: Achieve a revenue target of 200% of the cost of employment through alternative revenue streams.
• Exhibitions & Court Hire: Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks.
• Media Sales: Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms).
• Sponsorships: Secure paid sponsorships for center events and activations.
• Vending & Promotions: Manage vending machine contracts and promotional leafleting permits.
• Leasing deals which don’t occupying traditional GLA: Good examples include items such as using unused parking bays as storage for tenants; cellphone mast revenue; wifi providers which sell connectivity etc.
• Events, Activations & Exhibitions
• Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
• Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events.
• Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management.
• Digital Marketing & Website Management
• Website: Take full ownership of Trueprop retail websites, ensuring accurate tenant directories and adherence to SEO best practices.
• Social Media: Manage all channels (Facebook, Instagram, LinkedIn, TikTok), developing content calendars that promote tenants and center news.
• Community: Manage engagement by responding to queries and reviews to maintain brand reputation.
• Tenant Relations
• Build strong relationships with store managers and tenants.
• Collect tenant turnover data to measure the ROI of marketing events on trade.