How you'll role

As an Above-The-Line Media Planner, you will drive the success of integrated brand campaigns by expertly using a blend of traditional media and digital activations. Your role will involve crafting strategic media plans that maximize campaign impact across diverse channels such as TV, radio, print, and sponsorships. With a focus on thorough analysis, you will work closely with clients to understand objectives, dissect audience data, and recommend optimal media strategies that ensure measurable results and strong returns on investment.

What you'll do

• Research and identify target audiences to select the most suitable media channels

• Develop comprehensive media plans with detailed timelines, budgets, and KPIs

• Negotiate media buys and liaise with outlet owners to secure advertising space efficiently

• Propose creative ATL opportunities to clients, and integrate with digital activations

• Monitor campaign performance and optimize media strategies to maximize ROI