Role Overview
The Senior Copywriter is responsible for creating compelling, compliant, and conversion-focused content across multiple iGaming channels. This role works closely with Marketing, Compliance, Product, and CRM teams to ensure all messaging aligns with brand tone, regulatory requirements, and responsible gambling standards.

Key Responsibilities

• Develop high-quality copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications.
• Write and optimise copy for acquisition, retention, and reactivation campaigns.
• Ensure all content complies with iGaming regulatory requirements, responsible gambling guidelines, and advertising standards across jurisdictions.
• Collaborate closely with Compliance and Legal teams to review and approve marketing content prior to publication.
• Maintain and evolve the brand voice and tone across all communication channels.
• Interpret complex product features, bonuses, and T&Cs into clear, player-friendly messaging.
• Brief and mentor junior copywriters and provide constructive feedback.
• Work with designers, product managers, and CRM specialists to deliver cohesive campaigns.
• Analyse campaign performance and optimise copy based on data, A/B testing, and player behaviour.
• Stay up to date with industry trends, competitor messaging, and regulatory changes.

Key Requirements

• 5+ years’ experience as a Copywriter, preferably within iGaming, fintech, or regulated digital industries.
• Strong understanding of CRM copywriting (email, push, SMS, in-app).
• Proven ability to write conversion-driven yet compliant marketing content.
• Experience working with multiple markets and jurisdictions.
• Excellent attention to detail and strong proofreading skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Experience mentoring or leading junior team members is advantageous.

• Understanding of player lifecycles and retention strategies.